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UNITING TO HELP SMALL BUSINESSES

Franchise Fund is a four-month grant program created by the Golden State Warriors, United Airlines, and the Western Region Minority Supplier Development Council (WRMSDC) aimed to prepare small business owners from underrepresented communities to work with multinational corporations. Graduating businesses will receive the certification they need to get exposure, help their communities, and take advantage of future business opportunities.

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THE GAME PLAN

The goal of Franchise Fund is to support Bay Area small businesses from underrepresented communities by providing resources to become certified as Corporate Ready to be prepared for corporate demand. The designation will equip these businesses to engage with decision makers on suppliers at larger companies. We identify small businesses specifically in need of such resources.

THE CHALLENGE

Small businesses face gaps and often do not have a competitive advantage in meeting requirements to do business with large corporate partners. Corporate Ready designation generates incremental business exposure and significant revenue generating opportunities.

THE SOLUTION

Through Franchise Fund, the Warriors and United Airlines sponsor 25 small businesses each year to join the WRMSDC’s Corporate Ready Program. Through the program, businesses receive the training and resources necessary to receive the official Corporate Ready designation for their next business opportunity.

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PROGRAM BENEFITS

  • Full scholarship to complete program
  • Corporate Ready Designation from the WRMSDC
  • Exposure to procurement professionals at large buying entities
  • Business information shared with full roster of Warriors corporate partners
  • $1,000 Program Graduation Stipend
  • Post-program mentorship and advising
Official Rules

TEAMMATES

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JOIN OUR SUPPLIER DIVERSITY PROGRAMS

To be added to GSW and/or United’s Supplier Diversity Program Lists and be considered for opportunities to supply goods and services to our organizations, please submit applications below.

Testimonials

The Franchise Fund has propelled us to the point where our product is actually in the United Club at Chase Center right now, being sold and it’s huge. Have you ever heard of Jamaican patties at a basketball stadium? It’s unheard of, until now. We have the Franchise Fund to thank for that.

Shani Jones
Owner of Peaches Patties