Brooklyn Nets 2023-24 City Edition

Designed by KAWS, for the borough.

The history, community, and passion of this borough create an energy That inspires my studio practice, the players, and the fans.

The 2023-24 Brooklyn Nets City Edition uniform is where basketball, art, fashion, and creative expression converge. We’ve collaborated with renowned Brooklyn-based artist and Brooklyn Nets fan KAWS on a design that fuses core elements of the Nets brand with some of the most notable components of KAWS’ work from his early days as a graﬃti artist to his now globally recognized paintings and sculptures.

An NBA City Edition uniform represents the heritage of a city that makes each team distinctly its own. As any Brooklynite knows, there is no place quite like Brooklyn. For KAWS, a longtime resident of the borough, the opportunity to create a new jersey for the Nets was thrilling. “The history, community, and passion of this borough create an energy that inspires my studio practice, the players, and the fans. My design aims to capture the vibrancy that we experience daily when navigating Brooklyn,” he said. This uniform marks his ﬁrst-ever collaboration with a sports team.

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Brooklyn means a lot of diﬀerent things to a lot of diﬀerent people, and that’s what gives the borough and the team that represents them a unique identity. The fuel to its beauty and culturally rich streets is the people that comprise the borough: the most populous in New York. Whether it’s in Bed Stuy or Bushwick or Brooklyn Heights, no matter where you walk you can feel the vibrancy that KAWS refers to. It’s nearly impossible to be uninspired when surrounded by a community of Brooklynites that live their lives with humble conﬁdence, authenticity, and pride. It’s a spirit that is embodied by our players, on and oﬀ the court.

When the uniform was unveiled to Brooklyn Nets center Nic Claxton earlier this year at KAWS’ art studio in Williamsburg, his excitement was clear: “That’s tough. That’s gonna be our best one in my opinion, since I’ve been here.” The Nets will begin wearing the KAWS City Edition uniform on 11.04 during “Best of Brooklyn Nights”: a new tradition across ﬁve home games representing the ﬁve pillars of The Brooklyn Way – arts, music, food, fashion, and basketball. These home games will be played on a KAWS-designed court and programming for fans celebrating our borough’s culture.

The colors and patterns found on the uniform are inspired by KAWS’ 10-part artwork, “TENSION”, evocative of the artist’s signature eye-catching abstract paintings and bold color palette.

Mixed with the Nets signature core colors, black, white, and grey, this City Edition uniform represents the best of the Nets x KAWS.

The NETS lettering across the front of the uniform are inspired by KAWS’ graphic style that hint at his early work as a graﬃti artist.

The « XX » featured on the waistband of the shorts incorporates KAWS’ signature mark. This design mark, most notably found on his large-scale sculptures and ﬁgures, is recognized globally.

The remixed Nets logo on the shorts is given the same treatment as the NETS across the chest, matching KAWS’ graphic style across the entire uniform.

To mark the uniform as an oﬃcial part of KAWS’ body of work, his signature can be found above the jocktag.

This culturally signiﬁcant collaboration further blurs the line between our world and contemporary art. Inspired and inﬂuenced by its people and streets, for Brooklyn, by Brooklyn.