The back-to-back NBA Champion Golden State Warriors will celebrate Black History Month throughout February with numerous in-game activations, community outreach efforts and a multimedia partnership with BAYCAT Academy, a Bay Area nonprofit that educates, empowers and employs youth to produce digital media. The Warriors will spotlight Black History Month with videos featuring and honoring Bay Area leaders and influencers that will run throughout February during games at Oracle Arena and online.
In addition to in-game activation and community outreach efforts, the Warriors are assisting the Obama Foundation’s ‘My Brother’s Keeper Alliance’ with civic engagement opportunities mid-February. On February 12, during the Warriors home game vs. the Utah Jazz, the team will host a book drive at Oracle Arena. Fans are encouraged to bring lightly-used books, appropriate for youth in grades K-5, to be donated outside Oracle Arena entrances, before fans enter security. During the Obama Foundation’s Day of Service on February 18, the books will be donated to schools in San Francisco and Oakland.
Throughout the month of February, the Warriors will celebrate Black History Month at Oracle Arena with various in-game performances, festivities and activities, including:
Golden State’s community outreach efforts will focus on topics related to Black History Month throughout February, including:
Beginning February 2 and continuing throughout the month, elements of black history will be featured in signage and videos during the Warriors’ games at Oracle Arena. The videos, produced by the Warriors Studio team, include segments with San Francisco Mayor London Breed and sit-downs with Warriors players discussing the pioneers of basketball.
The Warriors’ partnership with BAYCAT Academy will feature prominently in the team’s Black History Month celebration, including a video series called ‘Black As We Are,’ which will engage community citizens in discussion around black identity and community. The series will explore topics such as the #ShutUpandDribble commentary, and why professional athletes use their platforms for social change, as well as the Black Lives Matter movement and peaceful protesting.