Warriors Add Major League Fantasy to Gold Alliance Partnership with Ignite Farm
Partnership Includes Presenting Sponsor of Warriors 2015 Training Camp
The Golden State Warriors and Major League Fantasy, a leader in online daily fantasy sports, today announced a partnership adding Major League Fantasy to the Warriors Gold Alliance partnership with Ignite Farm. Through the partnership, Major League Fantasy becomes the presenting sponsor of the Warriors 2015 Training Camp as well as additional sales and marketing elements.
“We are always looking for ways to grow our current partnerships, and adding Major League Fantasy to our already successful partnership with Ignite Farm is a great way to do just that,” said Warriors President and Chief Operating Officer Rick Welts. “This partnership provides an additional opportunity for us to engage with our tremendous fan base while also providing a Gold Alliance partner additional benefits to their partnership with the team.”
Major League Fantasy, founded in 2012, offers fans the most complete social experience available in daily fantasy with message boards, chat, smack talk, and much more. Major League Fantasy empowers its users with multiple competition modes, including free games and a variety of real money games, all of them offering unmatched insights into individual player statistics in addition to the industry’s most complete user profiles.
“Our platform was entirely designed and engineered around the social nature of fantasy sports,” said Major League Fantasy Founder Jesse Merl. “And we can’t think of a fan base that’s better suited for the passionate, interactive experience on PlayMLF.com than Warrior fans.”
Earlier this season, the Warriors announced that Ignite Farm was added to the Warriors existing group of Gold Alliance Partners. The Ignite Farm partnership covers additional sales and marketing elements including food and beverage, TV, radio, social media, online and in-arena messaging that highlight the company’s various partner brands, including Major League Fantasy, Kinder’s BBQ, Yoatz and Luv Me. Ignite Farm joins current Gold Alliance partners The Clorox Company, Kaiser Permanente and Visa, alongside arena naming rights partner Oracle.
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