New Logo, New Look & New Web Site

New Logo, New Look & New Web site

The NBA Draft is a symbol of new beginnings – a new season with new players, new hope and new success. The Warriors have taken that a step further with a brand new look. With a new logo, new color scheme and branding elements and a new Web site to tie it all together, the Golden State Warriors have undergone several improvements, many of which are noticeable right here on this Web page, and it all comes just prior to the 2010 NBA Draft.


The official Web site of the Golden State Warriors has undergone a major facelift to reflect the use of the new logo, colors and social media tools. The end result is a sleek and sophisticated Web site that is simple to use and easy to navigate.

    Season Ticket Holders – Log in to your Warriors account on any page within The Season Ticket Holder log-in is positioned in the top right corner of all pages, making it one of the first things users see upon entering the Web site.

    Main Story Area – Some of the most important changes to can be found on the homepage. There is now room for 12 top stories, making it the best place to go for all of the latest news, videos, ticket offers, contests and more. A special feature of this main story area is the ability to play video on the homepage. No longer will fans be re-directed to other areas to watch a video. Instead, users can enjoy embedded videos on the homepage in addition to other inside pages.

    Additional Content – More embedded videos can be found a little farther down on the homepage. Just below the Stay Connected bar where fans can access several Warriors social media networks (more on that below), users can watch up to three more embeddable videos. Simply click on the thumbnail image of the video you’d like to watch and the video will begin momentarily. In that same section, users can access recent photo galleries and blog entries from the Warriors Blog Squad staff, making it easy and quick to find some of the most popular content on the Web site.


The Warriors strive to connect with their fans in innovative ways, and as a result the team has a large following on Social Media Networks across the Internet. Now, the Warriors’ presence on Facebook, Twitter, YouTube and flickr is intertwined on the team’s Web site. On all pages, including the homepage, is a Stay Connected bar with links to all of the team’s social networking Web sites. In addition, the new Warriors Social Media Webpage offers fans the chance to see the team’s latest updates, Tweets and videos all in one place.

    Facebook – All visitors to are encouraged to “like” the Warriors on Facebook. Warriors fans on Facebook are privileged to exclusive special offers, news and updates throughout the year. Warriors Facebook fans can also connect with other fans across the world. Facebook is becoming quite prevalent on, as evidenced by the Facebook stream on Warriors Draft Central, and now fans can click a “like” button on individual pages and share their passion for the Warriors with other friends on Facebook.

    Twitter – As with Facebook, an application within a page’s header allows Twitter users to retweet Warriors news, videos, ticket offers and more. Follow the Warriors on Twitter and have access to the latest Warriors news and interesting tidbits, as well as the individual Twitter feeds of Warriors players.


    Primary Logo – Perhaps the most high-profile change the Warriors have undergone is that of the team’s logo. An identifying symbol of the Golden State Warriors, the new primary logo salutes the team’s Bay Area past and links to the exciting prospects of the organization’s future. A silhouette of the yet-to-be-completed Eastern Span of the Bay Bridge is the focal point of the design and a direct spin-off of “The City” logo, one of the most popular emblems in the history of professional sports.

    Secondary Logos & Color Scheme – Along with the new logo, the Warriors also have multiple alternative logos that feature the same color scheme as the primary logo. Now, the team’s official colors are “Warriors Royal Blue” and “California Golden Yellow.” These two colors have been the most prevalent in the team’s Bay Area uniform history, appearing as the dominant scheme in four of the last five decades since the team’s arrival on the West Coast in 1962. Get a detailed look at the new logos and colors by clicking here.

    Organizational-Wide Re-Branding – Rolling out a new logo doesn’t only concern the team and the new uniforms it will wear. It also has a trickle-down effect on all aspects of the organization. Warriors Basketball Camp, the Warriors Blog Squad, GTOe-mail, the Warriors Team Store and The Warriors Foundation have all been updated with new branding. Additionally, the Warriors’ social networking Web sites all have new looks.

For more on the new logos and color schemes, as well as a brief history of the team's uniforms and emblems since 1962, check out the video below:


We here at take pleasure in providing fans the most complete coverage of the team, both on and off the court. For all things Warriors-related, from breaking news to tickets to behind-the-scenes videos and photos to stats to corporate sponsorship opportunities and beyond, is just a click away! Now go ahead and peruse the rest of the Web site, join the Warriors’ social networking circle and be sure to come back often! And remember, the 2010 NBA Draft is fast approaching, and Warriors Draft Central will continue to offer fans behind-the-scenes coverage right up to and through the event.


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