Warriors Promote Jennifer Millet and Mike Kitts to Senior Vice Presidents
Executives Help Lead Warriors Expansion Into Sports & Entertainment
The Golden State Warriors have promoted Jennifer Millet to Senior Vice President of Marketing and Mike Kitts to Senior Vice President of Partnerships, the team announced today. Both Millet and Kitts will continue to report to Warriors Chief Revenue Officer Brandon Schneider. In their elevated roles, Millet will continue to lead all marketing efforts and Kitts will oversee all corporate partnerships efforts for the Warriors and Chase Center.
“Jen and Mike have both established themselves as fantastic senior leaders during one of the most pivotal times for our organization as we move from a basketball team to a sports and entertainment company,” said Warriors President and Chief Operating Officer Rick Welts. “From Jen creating, expanding and launching new marketing elements across the Warriors and Chase Center and Mike building the most robust and innovative partnership program, both have proven to be the best at what they do in their respective areas. Jen and Mike are perfect examples of what our organization represents.”
Millet, who is entering her third season with the Warriors, oversees the Warriors and Chase Center marketing team which includes oversight of all brand, web and digital platforms, business analytics, game entertainment, an internal studio group, retail operations, and youth basketball. Under her direction, the organization created and launched a new marketing campaign for Chase Center and Thrive City, the surrounding district of Chase Center. In addition, the Warriors have over 39 million followers across their various social media platforms and generated a collective growth of more than 21% in the last 12 months, creating over 7.5 billion total impressions. Under Millet’s guidance, the Warriors Studio team won seven video awards – three (3) Bay Area Emmy Awards and four (4) Telly Awards, along with Warriors Basketball Camp seeing over 7,000 campers in 77 camps this past season, once again marking Warriors Basketball Camp as the largest across the NBA. In addition, Millet was responsible for creating Chase Center’s robust art program which includes ‘Seeing spheres’, a signature piece from international artist Olafur Eliasson; Sports and the Arts (SATA) commissioned one-of-a-kind, museum quality art and photography created mostly by local artists that showcases Warriors, entertainment and regional history; the San Francisco Museum of Modern Art (SFMOMA) who loaned two pieces and commissioned two pieces; and naming rights partner JPMorgan Chase who provided artwork from their JPMorgan Chase Art Collection.
Kitts, who is entering his eighth season with the Warriors, oversees the Warriors’ sales, development and insight teams, and is responsible for all strategy and revenue. That responsibility for partnership revenue performance extends to all of the company-owned properties – Golden State Warriors (NBA), Chase Center, Santa Cruz Warriors (G League), Golden Guardians (League of Legends) and Warriors Gaming Squad (NBA 2K League). Kitts has also been tasked with providing the vision and execution for the team’s long-term planning of Chase Center, the Warriors state-of-the-art sports and entertainment complex in San Francisco’s Mission Bay neighborhood. Under Kitt’s guidance, the organization has created a Founding Partnership program for Chase Center which includes top-brands including Accenture, Adobe, Google Cloud, Hewlett Packard Enterprise (HPE), Kaiser Permanente, Oracle, PepsiCo, Rakuten, RingCentral, Ticketmaster, United Airlines and Verizon, along with naming rights partner JPMorgan Chase. This past season, the Warriors once again lead the league in corporate partnership revenue.
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