Wolves Begin Season Ticket Renewal Campaign

by Mark Remme
Web Editor

Wolves Begin Season Ticket Renewal Campaign

David Sherman/NBAE/Getty Images

The Timberwolves began their full season ticket renewal campaign this week, reaching out to current ticket members about getting prepared for the 2014-15 season.

Fans interested in renewing their season tickets have until the Feb. 26 deadline to do so. Those who have partial season ticket packages in 2013-14 will have the opportunity to renew in mid-February.

Over the past few seasons, the Timberwolves have tailored their season ticket packages toward being part of a team membership. Through their season ticket accounts, fans not only get access to the team’s home games throughout the year but also countless behind-the-scenes opportunities. Fans often get invited to special events, meet-and-greets with players or get to sit in on postgame press conferences in the media room.

“This is 12 months of engagement,” Timberwolves Sr. Vice President of Sales & Service/Chief Revenue Officer Ryan Tanke. “While we still value things against the actual tickets, there are a set of benefits that transcend [the games] 12 months out of the year. So we literally build out a calendar of all of our membership tiers and try to deliver value.”

And heading into 2014-15, the Wolves offer overall some of the best ticket package values in the NBA.

The Wolves maintain one of the most competitive seat ticket pricing grids across the league. They currently have the lowest average ticket prices in the league, and their average ticket increases for non-Lexus Courtside Club tickets are $4.50 per game. The Courtside Club tickets will increase by an average of $32.80 per game.

The lowest-priced in-arena tickets will increase from $4 to $7, and the $7 upper level seats will be $11 next season. But Tanke said if you add up the other 29 teams in the league, Minnesota still has more seats available for $11 or less than the rest of the NBA combined.

“It’s important that we maintain what we believe will be a very strong value in that space,” Tanke said.

It’s a continued effort to keep prices competitive while also rebuilding the pricing structure from the reduced and continued flat rates dating back to the 2009-10 season. While the team struggled on the court, the Timberwolves cut ticket prices by as much as 50 percent across the board during that season to retain its season ticket membership. Those rates held true the following season and through the lockout-shortened 2011-12 campaign.

During the 2012-13 campaign, the Timberwolves enjoyed a full season ticket membership of close to 9,000 fans, a spike that came close to the team’s highest season ticket numbers during the 2003-04 season. This year, the Wolves have roughly 7,500 full season ticket members with about 1,000 more full season equivalent packages.

The renewal deadline date is Feb. 26. Fans are able to purchase the season ticket packages through three payment options—paying in full up front, paying a 1/3 deposit up front with the remaining 2/3 due Aug. 1, 2014, or a 12-month payment plan with no additional fees that will automatically charge equal payments on the final day of each month beginning in February.

Fans who renew before the deadline will be entered to win $500 at each of the Wolves’ February home games plus an additional drawing on the final day of the renewal period. In early March, the Wolves will select one of those $500 winners for a grand prize of $10,000.

Each season ticket member looking to renew their package for 2014-15 will be able to learn more about their options on Timberwolves.com’s new season ticket member renewal page, which is uniquely tailored for each individual.

For more news and notes on the team follow the Minnesota Timberwolves and Mark Remme on Twitter.


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