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New Logo Is Just The Beginning For The Wolves

by Kyle Ratke, Digital Content Manager

Digital Content Manager


The Timberwolves announced that they will unveil a new team logo on April 11 at halftime when they host the Oklahoma City Thunder at the Target Center. It’s the team’s final home game of the season.

This is obviously a very exciting moment for the Timberwolves franchise and for fans. After all, it’s only the fourth identity in the franchise’s 28-year history.

“(The logo) is the first of several new elements that will be revealed over the next six months for our brand,” Timberwolves CEO Ethan Casson said. “Our new logo is more than just a different look for us. It’s a reflection of who we are, our community, our pack. It’s also part of turning the page to usher in a new era of Timberwolves basketball.”

This is a big deal. There will be new colors, eventually new uniforms and many other things inbetween. The new logo, though, is just one of many things to be excited about if you're a Wolves fan.

New Leadership, On And Off The Court

Under new President of Basketball Operations and Head Coach Tom Thibodeau, along with General Manager Scott Layden, the Wolves have already matched last season's win total and there are still nine games remaining on the season.

Under Thibodeau, we’ve seen players like Karl-Anthony Towns, Andrew Wiggins and Zach LaVine make huge strides on both sides of the ball. And the crazy thing is, not one of those players is older than 22. The ceiling is incredibly high. Ask anyone in the NBA community and they’ll tell you the same.

And then there’s the business side of things. Casson has been with the team for less than a year as CEO and has already made groundbreaking moves.

“Our franchise is poised to reach new heights,” Casson said “We have a talented young core of players who are just beginning to gel and are widely being acknowledged as the team to watch.”

Target Center Renovation

We recently hit the halfway-point with the Target Center renovation. There have already been noticeable changes with the scoreboard (it’s really big) and the suite level, but there’s plenty more to come including an exterior facelift, new seats and Wi-Fi. And then you combine that with the team’s world-class practice facility and offices in Mayo Clinic Square. That’s a pretty tough one-two punch to beat.

Global Reach

Did you know the Wolves have the largest global social media following of any Minnesota sports team? It’s true! Did you also know that Timberwolves.com (this website) gets half of its visits from overseas? That’s also true!

The rest of the world is noticing the Wolves and that was on display when the NBA selected the Wolves to play in two preseason games in China next season. The Wolves have the first Chinese minority owner in major professional sports with John Jiang and the franchise’s reach will only grow as the team improves on the court, with Thibodeau, Towns, Wiggins and LaVine.

Back To The Logo

Okay, back to the news of the day.

The new Wolves identity is constructed around an updated color palette and was created over the past 12 months as part of a collaborative effort between Minnesota Timberwolves ownership, team executives, the NBA and Mississippi-based design expert Rodney Richardson. Richardson’s resume includes recent identity designs for the NBA’s Charlotte Hornets, New Orleans Pelicans, Atlanta Hawks, Sacramento Kings and various brands across the world of sports and entertainment.

The opportunity to be among the first fans to see the new logo LIVE at an actual game is a pretty incredible one. The logo will be unveiled during a special halftime show and all fans in attendance will receive a commemorative t-shirt with the new identity featured.

This is an extremely rare occasion and it’d be shame to miss out on being at the Target Center for the unveiling.

“We are incredibly excited to share the new logo with our fans. This is but the first of many changes that fans will see that reflect our growing relevancy at home and abroad,” Casson said. “These are exciting times for our state and our franchise, and this new logo embodies the hunger, drive and passion that will define us in this new era of Timberwolves basketball.”



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