Spreading The Holiday Cheer

by Timberwolves.com


When it comes to holiday spirit, you’d be hard-pressed to find more of it than what was showcased at the 2017 Timberwolves Shopping for Kids Event.

On Dec. 8, the Timberwolves FastBreak Foundation, along with the Roger & Nancy McCabe Foundation, worked with the United Heroes League to surprise 16 children from low-income households, that currently have or recently had a parent in the military deployed overseas with a free basketball clinic and a $500 shopping spree at Target.

The day started with a basketball clinic for the kids. That was all they thought they were getting right away, and that was a gift in itself. But there was more.

Timberwolves and Lynx Vice President of Community Engagement John Thomas told the kids that they would have $500 to use at the downtown Target location. There, the kids bought necessities for themselves such as blankets and coats, along with some fun things, such as toys. They also bought gifts for family members.

“When we’re able to get in Target with these kids and just to see them light up when they’re getting a gift they never thought they would be able to get, it’s truly amazing,” Wolves center Karl-Anthony Towns said. “And as always, it gives you goosebumps when you see these kids so happy. You know, you get those butterflies. It’s a truly humbling experience.”

Along with the $500, TCL provided each child with a 40-inch television, while FitBit provided the families with tickets to a future Timberwolves game and a fitness tracker so each child has a gift to give their deployed parent during the holidays.

It was certainly a moment the Timberwolves or the children will never forget.

“After the $500 that they said we could spend here, it was just really, I had no words,” Kyler, a child at the event, said. “We live in a small town. When we came here, I thought just seeing big buildings was enough of a present to be here. And then just more and more came.”


Partner Spotlight

Timberwolves Partner Spotlight

Partner Since: October 2017

2017-18 Activations:

A TASTE OF GREATNESSOver the years, our organization has worked diligently to break new grounds, establish new territory and elevate our partnerships. Recently, we've tapped into the beverage industry and made Anheuser-Busch the official beer of the Minnesota Timberwolves. This partnership has allowed us to bring forth several activation initiatives, which have created a better experience for our fans and built outstanding brand awareness. Here's how:

IN-ARENA LOCATIONSOn the 100 and 200-level concourses, fans are able to give their Target Center experience a buzz by purchasing a beer in the Budweiser Beer Garden, Bud Light Zone and Goose Island Grab and Go.

TIMBERWOLVES BAR NETWORK The Timberwolves Bar Network presented by Budweiser is a network of team-approved locations that are set up for viewing Timberwolves games. At these locations, special promotions and giveaways are given to fans throughout the game.

BUDWEISER LEGENDARY MOMENT PLATFORMEvery game, there is an opportunity for something legendary to happen and when it does, it is posted to our social media accounts as part of our Budweiser Legendary Moment platform. This season, Andrew Wiggins' buzzer beater against the Oklahoma City Thunder and Tyus Jones' dunk on LeBron James have been the first legendary moments to gain recognition.

CENTER COURT MUSIC SERIESThe Timberwolves Center Court Music Series presented by Budweiser provides fans with unforgettable halftime entertainment at select premier games. Thus far, the music series has had a star-studded line up consisting of a December performance from Minnesota-bred rapper Prof, and Super Bowl Weekend performances from rappers Lil Jon and G Eazy.

More About Anheuser-Busch

Our Goal

To establish best-in-class partner relationships by delivering a consistent cadence of communication and touchpoints throughout the year. This website will allow us to communicate to partners the exciting things taking place within the arena, within our business and around the NBA.

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