Building Bridges Through Basketball And All-Staff Reading Day

by Timberwolves PR

Community Spotlight

BUILDING BRIDGES THROUGH BASKETBALL

The Timberwolves and the FastBreak Foundation hosted 20 local youth and five officers from the Minneapolis Police Department to participate in a Building Bridges through Basketball event with players Karl-Anthony Towns, Jamal Crawford and Cole Aldrich. Minneapolis Mayor Jacob Frey was also in attendance.

The group participated in a facilitated discussion that created a safe space for a candid conversation exploring perceptions and dynamics affecting law enforcement and youth from the communities they serve. The purpose was to encourage participants to share their perspectives, experiences and collectively brainstorm and spotlight programmatic solutions to build a stronger, safer Minneapolis. The event took place at the Timberwolves & Lynx practice facility inside Mayo Clinic Square.

“Obviously, whenever you can bring out youth in the community and bring officers together, to just hear the different perceptions and hear the thoughts,” Crawford said after the event. “I think it was really important to get that dialogue. . . Trying to find a common ground. I thought it was very important.”

Talks between the two sides started out slow. It was a place where all sides might have felt uncomfortable, but according to Kim Miller, the Vice President of Leadership and Education Programs at RISE, that led to a “healthy dialogue to help build a stronger community together.”

Most of the conversations focused around police and youth relationships and how we can improve that, together.

“I think just having these conversations will help me spread the word for other teenagers like me and I think that it’s a good point to touch on because these little details and understanding the law could affect your friends and somebody you love . . . That’s big,” Charles, a student, said.

The idea for this originated with Carmelo Anthony back in 2016. Towns and the NBA’s community team had a discussion in China prior to the season about how the Wolves could do something similar to that. That’s where this idea was born.

“For us to come in and be part of it, it’s truly humbling,” Towns said. “We brought a lot of leaders in who are going to go tell their friends and influence so much more of the culture of people and how they view the police. But we know we have a lot more work to do.”

Read more about the event

ALL-STAFF READING DAY

On March 3, the Timberwolves and Lynx staff traveled to local elementary schools to help foster students' love of reading. The staff celebrated National Read Across America Day and Dr. Seuss’s birthday by reading various Dr. Seuss books to students at the K-3rd-grade levels.

Along with reading for the children, the Timberwolves and Lynx donated books, a bag, bookmarks and a poster.

Also donating books to the children was 13-year-old Timberwolves fan Samuel Levine. For his Mitzvah Project, Levine flew in from New York to personally donate books and read to children.

See photos from the event

Partner Spotlight

Timberwolves Partner Spotlight

Partner Since: November 2017

2017-18 Activations:

GREATNESS IN STOREEvery once in a while, our organization joins forces with others to make greatness happen. In 2017, the Minnesota Timberwolves, Lynx and Iowa Wolves announced a long-term partnership with Hy-Vee, which allowed the store to become the teams’ official grocery, pharmacy and floral partner. Although the partnership is still fairly new, the organizations have already created several brand activation initiatives. Here are a few to highlight:

HY-VEE TIP OFFDuring the Timberwolves, Lynx, and Iowa Wolves seasons, Hy-Vee owns the tip off at each home game. Their branding is shown throughout the arena for fans to see as the game is getting started.

WATCH PARTYOn March 30th, the Timberwolves Watch Party presented by Budweiser was hosted at the Brooklyn Park Hy-Vee. Fans gathered to cheer on the Timberwolves as they went head to head with the Dallas Mavericks. Everyone that attended enjoyed a live pregame radio show, exclusive drink specials, and appearances from former Timberwolves player Troy Hudson, Timberwolves mascot Crunch, the Action Pack, and the Timberwolves Dancers.

HY-VEE COOKBOOKIf there’s one thing Hy-Vee is known for, it’s their food. In collaboration with Timberwolves head chef David Fhima, Hy-Vee and the Timberwolves created a cookbook called Game Day Eats. The cookbook consisted of recipes fans could enjoy while watching the home team in action.

EXERCISING YOUR CHARACTEROn April 12th, Hy-Vee hosted the Exercising Your Character event in Des Moines, IA - a free inspirational and motivational exercise session for fourth and fifth graders. During the event, over 10,000 kids got to hear from Lynx forward Rebekkah Brunson and enjoy a special appearance from Timberwolves mascot, Crunch.

MOTHER'S DAYAs part of 20 days to tip for the Lynx season, Hy-Vee and City Girl Coffee partnered with the Lynx to create an enter to win promotion for Mother’s Day. Through a Lynx landing page, fans nominated their mother along with a sweet reason she should win. The winning mother won a City Girl Coffee gift box and a Hy-Vee bouquet delivery from Prowl.

More About Hy-Vee

Our Goal

Our goal is to establish best-in-class partner relationships by delivering a consistent cadence of communication and touchpoints throughout the year. This website will allow us to communicate to partners the exciting things taking place within the arena, within our business and around the NBA.

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