NBA, Thunder Launch Unique Online TV Companion
OKLAHOMA CITY, Thursday, November 12, 2009 – The Oklahoma City Thunder today announced the launch of the Thunder TV Companion on thunder.nba.com, a first-of-its-kind live game companion designed to enhance the television viewing experience for fans. The new full screen NBA Digital feature provides an in-arena experience with social media integration and video highlight packages that complement every single live telecast at home and on the road on both FOX Sports Oklahoma and KSBI-Thunder TV.
In-Arena Experience and Press Access - The unique application will simulate the experience of being in an NBA arena press box by giving fans access to pregame media notes, real-time statistical information, breaking news, 3D shot charts, and play-by-play analysis.
Social Media Integration - The Thunder TV Companion integrates current social networking features, allowing users to interact with other fans, team personnel, and on-air and website talent in real time, providing an innovative multi-screen experience. Fans can easily access their favorite social networking sites directly from the application, including Twitter, Facebook, MySpace, and Yahoo! to participate in interactive communication. The Thunder conducts live blogs during each home and road game with Thunder Basketball writer Chris Silva. The live game blogs can be accessed by going to thunder.nba.com.
Halftime and Postgame Video Highlights - Every game will feature special halftime and postgame reports that will include video highlight packages, updated box scores, leader boards, and the ability to follow the action taking place on the court via the interactive shot tracker feature, which displays the location of each shot taken on the court.
Highlights of the new NBA/Thunder TV Companion include:
“The Thunder TV Companion provides our fans with a user-friendly experience to easily access information while enjoying the game on television,” said Dan Mahoney, the Thunder’s Vice President of Corporate Communications. “We recognize the growing number of fans who simultaneously watch the NBA via television and the Internet, and this is the perfect broadcast companion for them to experience all the action on the court, while connecting with friends on their preferred social network and our live blogs. The content included in this new feature is a great complement to our website which recently added exciting and enhanced player, Thunder Girls and Rumble pages.” The Thunder plans to implement additional interactive website features in the near future.
Currently, 57 percent of Americans with Internet access at home report that they use the TV and Internet simultaneously. Of those Internet users, 27.9 percent of their time spent online is also spent watching TV. Internet video viewing continues to grow significantly, with a 12.4 percent increase when compared to last year according to Nielsen Media Research.