Project 201 | PHX Reimagined

Talking Stick Resort Arena  reimagined, reenvisioned, redesigned, reborn


Transformation Center at Talking Stick Resort Arena

Step into the future of the arena by visiting our new Transformation Center at Talking Stick Resort Arena. Walk through the updated premium spaces, grab a seat at two of our new bar areas, and take in the atmosphere of the transformed arena through immersive and interactive technology stations.

Click on the options below to learn more:

Transformation Center at Talking Stick Resort Arena

230 Third Street
Phoenix, AZ 85004

Complimentary parking is available directly in front of the Transformation Center, located on the west side of 3rd St., just north of Jackson St.

Once parked, please call the Transformation Center front desk at 602-379-7535. A front desk team member will inform your Suns representative you have arrived. Your representative will meet you inside the Transformation Center with a health and safety arrival packet before your appointment begins.

The health and safety of Suns fans and employees is our number one priority. We are following CDC guidelines for sanitizing and disinfecting all common areas especially high-touch areas like door handles, restrooms, railings, furniture, the elevator, and computer hardware. Your health and safety arrival packet will include facial masks, hand sanitizer, and other personal protective equipment.

To further ensure your safety, we will be cleaning the Transformation Center between each appointment and managing the number of guests and employees in the Transformation Center at any one time to maintain safe social distancing. All employees and guests are required to wear a facial mask throughout their appointment in the Transformation Center. You are welcome to bring your own facial mask if you prefer.


We have trained our Suns team members about environmental cleaning and sanitization, hand hygiene, social distancing, and respiratory etiquette. We are also asking employees to stay home if they do not feel well or if there is a chance they have been exposed to COVID-19, in which case we are directing them to self-quarantine for 14 days.

About Project 201


Since it first rose from the desert floor in 1992, few structures have meant more to a city than the arena at 201 E. Jefferson Street in Phoenix.

Today's Talking Stick Resort Arena has been the hub for world class sports and entertainment for 27 years. The once state-of-the-art venue helped drive the growth of downtown Phoenix to become the thriving metropolitan destination that it is today, but it's time for a reimagination.

A $230 million transformation is underway at Talking Stick Resort Arena, the first Phoenix venue to go through a significant redesign in more than 10 years, that will reinforce its place as Arizona's premier sports and entertainment destination.

Updates to the building's infrastructure (mechanical, electrical, plumbing and structural) are a significant aspect of the redesign, but the majority of the work will exponentially improve the overall fan experience – from the local food offerings, to expanded concourses that will increase flow and communal areas for shared experiences, significant improvements in lighting, audio and video resolution, and technology that makes the fan journey smooth and seamless.

The first phase of the transformation will be complete to open the 2020 NBA season; and the second phase will be complete to open the 2021 NBA season.


Talking Stick Resort Arena will become the most extensive 5G arena in the U.S. thanks to Verizon. The blazing speed that 5G provides will enhance the current mobile ticket and mobile wallet offerings, as well as a new tap-to-pay program through one of the Phoenix Suns' most-trusted partners, PayPal.


Beginning in Fall 2020, fans and show-goers will be greeted with an incredible new view the moment they walk into the Casino Arizona Pavilion. The pavilion will be opened up so that visitors can see through straight into the bowl. It will feature a massive centerpiece bar that, as owner Robert Sarver referenced, will make the pavilion the “best sports bar in Phoenix.”

The FOX Sports Arizona broadcast desk will move into the pavilion to capture the energy of the pre-game and post-game crowds.

Read More (+)


More than 8,500 square feet of living room quality video screens will show the games, partner branding, upcoming event messaging and more above the pavilion floor.

Overall, more than 750 video screens are being added throughout the arena.

The most impressive screen will hang above the arena bowl. The 3,550 square foot center-hung scoreboard will be six-times bigger than the current 576 square feet of video boards. That's equivalent to about 10 luxury SUVs in size. The resolution of the main scoreboard screen will improve by 600 percent so that every play and replay will be crystal clear.

Additionally, two new LED ribbon boards stretching more than 1,700 feet in total and will ring the lower & upper bowls and replace the singular one that currently exists.

Read More (+)


The upper concourse will be expanded to include a family-friendly food court. Throughout the arena a variety of local restauranteurs will be tapped to offer fans a taste of the great food that Phoenicians have come to expect.

Two new corner bars inside the seating bowl at the main concourse floor will offer fans a unique social experience while taking in a game or event.

The North end of the arena will feature a new country western club, true to Arizona's Southwest culture. It will be set up to host musicians and small acts from night to night. This space will have a true rustic feel with wooden barrels extended from the walls, and quite possibly saddles for bar seats.

Read More (+)


More than 17,000 cushioned seats will replace the current seating throughout the arena. That's more than five miles or 287 basketball courts when sitting side-by-side.


The new Talking Stick Resort Arena will feature 11 different types of club and suite experiences, including 55 total suites, eight additional theatre boxes, new VIP clubs and one exclusive club dubbed 1968.

Lower bowl seat holders in sideline rows 1-6 will have exclusive access to court-level clubs on the East and West sides of the arena. Each upscale club will have two private entrances adjacent to the playing surface. Members will have a full buffet, beer and wine provided for them on game night.

The new suite configuration, ready in time for the start of the 2021/2022 NBA season, was inspired by the open suite experiences at the popular Waste Management Open golf tournament. Suite members will have the flexibility of entertaining privately with sliding suite doors or celebrating the moment with other fans and show-goers in open common areas and bars outside of each suite.

The North End Tables are very unique. Members will have their own living room setting to watch games in style with friends but in an open environment with access to the North Lounge.

The two most exclusive new settings will be the Floor Suites and 1968. The three Floor Suites will be situated right off the main court. Players will pass right by these suite members as they run out onto the floor. The 1968 club is named for the year the Suns organization came to life. This is a beautiful two-story club on the lower level of the arena. 1968 members will have exclusive access from rows A and B, with a private entrance into the arena from Jackson Street, and private valet parking.

Read More (+)

Transformation Thursdays


Big Week at TSRA

In this week's Transformation Thursday, Lindsey provides a look at the latest construction at the arena including preparation for the new corner bars and the arrival of the all-new dual LED rings.

Executive Chef Michael Dei Maggi

Meet Michael Dei Maggi, the new Executive Chef for the Phoenix Suns and Phoenix Mercury setting the culinary direction for the transformed Talking Stick Resort Arena.

Latest Construction Updates

In this week's Transformation Thursday, Lindsey provides the latest construction updates from Talking Stick Resort Arena including the temporary relocation of the iconic Ring of Honor.

Hear from Bill Johnson

This week's Transformation Thursday features an interview with the Design Principal for HOK, Bill Johnson. Bill was part of the team that built the arena in 1992 and he provides his unique perspective around the design for the reimagined transformation of Talking Stick Resort Arena.

First Installment

The first installment of Transformation Thursdays with Lindsey Smith. See the progress of the Project 201 Arena Transformation for yourself as Lindsey provides updates on the latest construction and work being done at Talking Stick Resort Arena every Thursday.

Farewell To The Arena

The arena at 201 E Jefferson St holds a lot of memories; moments that put a smile on our face and even some that broke our hearts...

The Outlet: Jason Rowley

Lindsey Smith interviews Jason Rowley to talk about Project 201, new practice facility, and how the Suns players and staff are having an impact on the community.

Casino Arizona Pavilion



Two basketball courts worth of programmable LED Screens or 8,500 Sq ft.


Modern bar so big and fun that some fans may never make it to their seats.


Open area for better crowd flow on every level with A view straight into the bowl from a number of vantage points.



New Center Hung Scoreboard

3,550 square foot center screen


Resolution of the main scoreboard screen will improve so that every play and replay will be crystal clear.

Improved Seating

More than 17,000 brand new cushioned seats



Open Layout

An open layout to create a shared experience

Bird's Eye View

Bird's eye view to the entire bowl

Modern Bar

Modern bar with specialized cocktails, beer and wine.

North Lounge


Old West

True to our Southwest culture, this new club will feature a country western theme.

Live Music

Set up to host musicians and small acts from night to night.


Space will feature a nice rustic feel with wooden barrels extended from the walls.




Living room setting but in an open environment.

In-Seat Beverage Service

Enjoy complimentary house wine & beer from your seats.

Access to North Lounge

Communal space with bar access and live music.




Enjoy spacious luxury with a high-end touch.

A Shared Experience

Entertain privately with sliding doors, or celebrate with others in common bar areas just outside the suite.


Indulge in food, beer & wine to your heart's content.



Exclusive Access

Select lower bowl seat holders will have exclusive access.

Private Entrance

Upscale environment to entertain with two private entrances at court level.


Members will have a full buffet, beer and wine provided for them each game.



Up Close

Players will pass right by these suite members as they run out onto the floor.


Easy access to food and beverages


A private and personal experience for you and your guests.

Join The Transformation!

Get in now to take advantage of the best pricing options and member benefit opportunities. Fill out the form below for more details.

201 E. Jefferson Street, Phoenix, AZ 85004


Your message has been sent. Thank you!
Yes No

Get in now to take advantage of the best pricing options and member benefit opportunities.