Suns Announce Partnership with Effen Vodka and Launch Effen Vodka Lounge

PHOENIX – Prior to tonight’s Suns-Trail Blazers game, the Phoenix Suns and EFFEN Vodka announced a multi-year partnership that includes the opening of the sleek and stylish EFFEN Vodka Lounge at Talking Stick Resort Arena.


A special toast by music mogul, owner and face of EFFEN Vodka, 50 Cent, along with Suns President Jason Rowley, Executive Vice President and General Manager of Southern Wine and Spirits of Arizona and New Mexico Michael Jahn, and Beam Suntory Division Vice President Jason Medvegy, marked the official opening of the lounge, located on the B-Suite Level at Talking Stick Resort Arena.


“An integral piece of our game-night experience involves high-end hospitality areas where fans can socialize and celebrate, while enjoying NBA basketball,” said Rowley. “Through this new partnership with EFFEN Vodka, the EFFEN Vodka Lounge will become the place to be in downtown Phoenix on Suns game nights.”


The EFFEN Vodka Lounge is designed to reflect the sophistication and style of EFFEN Vodka’s bottle and brand, while creating a high-energy, trendy nightlife atmosphere.  Throughout the Suns season, the new lounge will feature appearances by 50 Cent and EFFEN Vodka promotional models, as well as performances by various Valley DJ’s. Fans must be 21 years and older to enter.


“Today is the start of a great relationship between the Phoenix Suns and EFFEN Vodka,” stated Medvegy. “These are two great teams that are growing within the Arizona community and it’s only natural to rise together as partners. We look forward to hosting all of the Suns’ loyal fans in the EFFEN Vodka Lounge, and building a dynasty together.”


Photos from tonight’s grand opening event can be downloaded by clicking on the link below. Please provide photo credit to Barry Gossage/Phoenix Suns.


EFFEN® Vodka is a Super-Premium vodka whose name means smooth, even and balanced in Dutch. Made from 100% premium wheat and using a continuous distillation process, the liquid is circulated in stainless steel columns many times. This process results in a silky, smooth liquid that creates a clean, crisp taste on the palette. Design matters to EFFEN Vodka, that's why it is the only vodka developed by bartenders for bartenders. The bottle is both visually appealing and functional with its unique, latex sleeve that allows for easy, non-slip handling and insulation to keep the liquid chilled and bartenders’ hands warm. Never mass-produced, the sleeve is carefully hand-affixed to each bottle, further demonstrating EFFEN's commitment to providing a Super-Premium vodka with a modern design. EFFEN Vodka has a suggested retail price of $29.99/750ml.


Drink Responsibly. EFFEN® Vodka, 100% neutral spirits distilled from wheat grain, 40% alc./vol. (80 proof) and Flavored Vodkas, Distilled from Grain, 37.5% alc./vol. (75 proof) © 201_ EFFEN Import Company, Deerfield, IL.

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