Posted: May 17, 2013

Position Overview:The Phoenix Suns are looking for an energetic, business savvy person with retail experience to oversee the marketing and promotional initiatives targeted to the Hispanic audience. This role caters to the underserved fan market to increase our brand awareness in those areas and promote interest in and excitement about the team and other events at US Airways Center. This position will report to the Senior Marketing Manager and will be responsible for the development and execution of a sound marketing and promotional strategy to reach the Hispanic population in the Phoenix DMA

Essential Duties and Responsibilities:

  • Developing a short and long term marketing plans to reach the Hispanic community supporting the Suns and Arena overall marketing campaigns and business objectives
  • Oversee creation/adaptation of Spanish-language collateral including print, radio, posters, postcards, etc
  • Creating and executing a strategy to connect with Hispanic population via large-scale events, neighborhood programs, special interest programs, community-based organizations, appearances, clinics, etc
  • Participating and networking within the Hispanic community and industry, get involved in industry related associations and community organizations
  • Creating and administering the delivery of brand-specific e-newsletters to Hispanic community
  • Coordinating Web site content, editorial and press release development and mailings to Hispanic community
  • Creating and overseeing specific strategies for all social media outlets for Hispanic community
  • Determining target Hispanic markets and choosing the proper media to reach them
  • Generate new and creative ideas to attract and promote the Suns and the Arena
  • Develop relationships with Hispanic radio/TV stations to improve on-air/in-market consumer promotions
  • Creating Hispanic Fan Development strategies throughout the calendar year
  • Performing quality work within deadlines with or without direct supervision
  • Interacting professionally with other employees, customers and vendors
  • Working effectively as a team contributor on all assignments
  • Working independently while understanding the necessity for communicating and coordinating work efforts with other employees and organizations
  • Performing other related duties as assigned by the Sr Marketing Manager

Required Skills/Qualifications:

  • Ability to read, listen and communicate effectively in English and Spanish, both verbally and in writing
  • Ability to effectively manage/coordinate simultaneous projects, and successfully prioritize multiple tasks with good judgment
  • Self-starter, career-orientated professional
  • Strong work ethic and a desire to build a career in professional sports
  • Proven written and presentation skills
  • Must have excellent computer skills, including Word, Excel, PowerPoint, etc
  • Must be able to work flexible schedules including weekends, nights and holidays
  • Minimum 4+ Years’ experience in marketing/Hispanic marketing preferred

Special Position Requirements: Must attend 50-75% of events/games and may require limited travel

Please click on the following link to apply:

Suns Legacy Partners are an Equal Opportunity Employer. M/F/D/V