PHOENIX – The National Basketball Association (NBA) today announced plans for the league’s eighth annual Latin nights program titled Noches éne•bé•a (eh-nay-bay-ah), which will feature seven commemorative games and celebrate the growing support of NBA fans and players across Latin American and U.S. Hispanic communities. To celebrate the initiative, the Phoenix Suns will wear “Los Suns” jerseys on Thursday, March 6 (Vs. Oklahoma City), Monday, March 10 (At LA Clippers) and Wednesday, March 19 (Vs. Orlando). A photo of Suns guard Goran Dragic in the “Los Suns” jersey is attached.
The Noches éne•bé•a games, four of which will air nationally on ABC, TNT, and NBA TV, will include special telecasts, in-arena festivities, and distinctive NBA team uniforms to be worn by six teams: Phoenix Suns (Los Suns), Chicago Bulls (Los Bulls), Los Angeles Lakers (Los Lakers), San Antonio Spurs (Los Spurs), Miami Heat (El Heat), and New York Knicks (Nueva York). Additionally, for the first time, all 30 NBA teams will wear specially-designed Noches éne•bé•a shooting shirts from adidas, the league’s official on-court apparel provider, during the first two weeks of March.
“With Hispanic fans comprising 18 percent of the league’s fan base, we have a responsibility to be inclusive and deliver customized experiences that connect with our fans in meaningful ways,” said Saskia Sorrosa, NBA Vice President of Multicultural Marketing. “Noches éne•bé•a is the perfect example of the NBA’s ongoing commitment to celebrating diversity as part of the fabric of our game."
As the league’s marquee program under the éne•bé•a platform, a comprehensive initiative to grow the game of basketball throughout the expanding U.S. Hispanic market, Noches éne•bé•a events will also be supported with television and radio advertising on both English- and Spanish-language media across the country as well as on the league’s Spanish-language Web site, enebea.com, and social media pages.
A special feature of the Noches éne•bé•a games will be the adidas-designed uniforms that display team names as spoken by the bicultural, bilingual Latino population and Spanish-language TV and radio announcers. The Miami Heat, for example, is “El Heat,” and the San Antonio Spurs are referred to as “Los Spurs.” New uniforms with the updated Noches éne•bé•a logo and unique patterns on the back of the jerseys, as well as additional Noches éne•bé•a merchandise, will be available at NBAStore.com, NBA Store on Fifth Avenue in New York City, and in-arena stores for participating teams.