Suns New Uniform is All About Civic Pride
We Are PHX. It isn’t just a marketing campaign. It’s ingrained in the fabric of the Phoenix Suns organization literally and figuratively. It’s about the city that has defined all of us in the past, present and into the future.
The PHX first was emblazoned across the chest of the “Seven Seconds or Less” Suns jerseys as they went on to capture the imagination of Valley and NBA fans. As a team known for innovation, it should come as no surprise that the Suns were the first NBA team to use an abbreviation of their hometown on their uniforms. The alternate orange jersey with a white PHX outlined in purple was the defining look of one of the most proud eras in franchise history. An era led by two-time MVP and future Ring of Honor member Steve Nash. The look represented the fast paced and fun style while showing the civic pride that has been a hallmark since the team’s inception in 1968. As an homage to this era and it's captain, the new look will be worn 13 different times throughout the 2015-16 season starting with opening night October 28.
The new alternate "Civic Pride" uniform brings that great tradition to the newest generation of Suns by using a similar PHX in white across the chest of the jersey.
The color of the uniform hearkens back to another group of the Valley’s favorite Suns, too. The black jersey and shorts pay homage to the alternate set that debuted during Sir Charles’ reign during the 1994-95 season. The purple and orange piping along the neckline is also a call back to that beloved uniform.
The numbers and font along with the shorts tie in the current iteration of the Suns uniforms, creating a look that honors the past and present of the franchise.
The Suns were the first franchise in Phoenix and are the only one with the city name across their chests
We Are PHX is more than just a slogan. It’s a movement, a rallying cry for a fan base and a city. Now, thanks to this new Suns look, it has a uniform to call it’s own too.
WE ARE PHX!
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