30 NBA Games in 30 Days

by Jeramie McPeek
VP, Digital

Peter Robert Casey has done just about everything you can think of when it comes to basketball and social media. You might even call him a pioneer.

“PRC” (as he’s dubbed) was the first media-credentialed microblogger in NCAA and NBA history. He is the former Director of Digital Marketing for Five-Star Basketball and former Social Media Specialist for the New York Knicks. Now, PRC is the Director of Online Community at Team Epiphany.

His personal tagline? “Three first names. One first love. Basketball.”

But his latest venture is something entirely unique (and awesome).

You see, he’s currently on a journey of seeing 30 NBA games in 30 days. He swings by Phoenix tonight to see the Suns take on the Brooklyn Nets.
Suns.com caught up with PRC to discuss his trip along with his undying love for the game of basketball.

Suns.com: You’re currently in the midst of seeing 30 basketball games in 30 days. Tell us a little bit about your journey.

Peter Robert Casey (PRC): The Suns-Nets tilt will be the ninth of 30 games on this trip. So far, it’s been exhausting and exhilarating at the same time. I started the journey on Thursday, November 7, in Miami (vs. L.A. Clippers) and will wrap it up on Friday, December 6, in Boston (vs. Denver).
Thirty days, thirty games, thirty-thousand miles and every NBA arena in between. It’ll be something I never forget.

Suns.com: When did you first come up with the idea? And, why?

PRC: For as long as I can remember, I always wanted to experience a game in every NBA venue. And when I launched Basketball Passport on October 30 – a web tool that lets fans track their entire game-going journey – I had the perfect excuse.

I committed to the idea in April, and when this year’s NBA schedule came out on August 6, I spent the next few days charting itineraries to see if it was even feasible; it was. My wife approved the trip under one condition: Be home by Christmas.

Thanksgiving is the only day I have off (no games on the NBA calendar), and I’m scheduled to see both the Lakers and Clippers play on Sunday, December 1, to keep the “30 in 30” intact. As you can tell by my itinerary, the NBA’s master scheduler didn’t consider some fan attempting to pull this off, hence why I’m going from Phoenix to Minnesota to Sacramento to Chicago.

It’s like Amazing Race meets Basketball Passport.

Suns.com: When all is said and done, what would have to happen for you to look back on your journey and consider it to be a success?

PRC: Simply, the attempt. I had a dream, and made the efforts and took the risk to achieve it. That’s success.

There are certain things out of my control - weather and plane malfunctions specifically (I already had one glitch on a Charlotte connection to Dallas that was rectified) - that may adversely impact my travel plans. That’s life.

Overall, the trip is authentic to Basketball Passport. As a community, we live for breaking through the TV filter and getting out to games. And when you accept one of the Arena Challenges - in this case, I’m doing the “All NBA Arenas” challenge - it becomes even more fun and competitive. Attempting to do it in 30 days, however, is where it becomes brutal.

Suns.com: What cities are you looking forward to that you haven’t visited before?

PRC: I’m excited to see Denver, Memphis and San Antonio. I also hadn’t been to Atlanta, Dallas or Salt Lake City before the first leg of the trip. While I don’t have enough time in each city to take in the sights, I can get a vibe to see which cities are worth a repeat visit. Only, it will be with my wife next time!

Suns.com: About the Suns specifically, what has surprised you about this year’s team so far?

PRC: It usually takes a bit of time to yield results when you install a new staff. The 5-3 start (4-0 home record) caught my attention. Coach Hornacek has instilled a defensive mindset into his players: They’re in the top five for points allowed per 100 possessions, they’re getting stops when the game is on the line and they’re owning the margins on the glass.

Suns.com: What part of Phoenix are you most looking forward to?

PRC: The US Airways Center. I’ve taken three flights with the airline already on this trip. Now it’s time to see the venue. For me, the game is always first and foremost. It’s the carrot at the end of each day. Travel by day, game by night.

I also hear the G’rilla Dogs are a must-try. Is that true?

Phoenix fans can interact with @Peter_R_Casey during his journey by following him on Twitter and using the hashtag #30in30trip


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