R.C. Buford, CEO
R.C. was named President of Sports Franchises for Spurs Sports and Entertainment in July of 2008. In this current position, he serves as the General Manager of the Spurs while overseeing the sports administration for the other four teams in the SS&E family (the Austin Spurs, Stars, San Antonio Rampage and San Antonio FC). R.C. started his coaching career at the University of Kansas in 1983 where he saw the Jayhawks participate in the NCAA Tournament in each of his five seasons. As an Assistant Coach, he was an integral part of the 1985–86 team which advanced to the Final Four and ultimately won the NCAA Championship in 1988.
In the Summer of 1988, R.C. made the move to the NBA by joining the Spurs as an Assistant Coach on Larry Brown’s staff (other assistants on that staff included Gregg Popovich, Alvin Gentry and Ed Manning). He spent four seasons as an Assistant with the Spurs, helping win back-to-back Midwest Division Titles (1990 and 1991). In the summer of 1992, he joined the Los Angeles Clippers as the First Assistant for Coach Brown (the Clippers earned a spot in the 1993 Playoffs). He served as an Assistant Coach at the University of Florida during the 1993-94 season (the team advanced to the Final Four for the first time in school history).
In the Summer of 1994, returned to San Antonio (hired by Gregg Popovich) as the team’s Head Scout. In the summer of 1997 R.C. became the Spurs Director of Scouting and was eventually promoted to Vice President/Assistant General Manager in the summer of 1999. In 2002 was named the Spurs General Manager.
His collegiate experience included playing basketball at Texas A&M University and Oklahoma State before receiving his degree from Friends University. He is involved in the NBA Basketball Without Borders Africa Camp and in 2015, became an Advisory Board Member for Fuqua/Coach K Center on Leadership & Ethics (COLE) at Duke University. He currently serves on the Board of Directors of PeacePlayers International.
His wife, Beth, is a former player on the LPGA Tour and are both active with the Juvenile Diabetes Research Foundation. They have a son, Chase, and a daughter, C.C. In 2004, they welcomed Alexis Wangmene from Cameroon and in 2007 welcomed Samer Jasser, from Israel, to their family. Wangmene met the Bufords during the Basketball Without Borders program in Johannesburg and Jassar was introduced to the Bufords through PeacePlayers International.
Back to About