Lawrence Payne, EVP, Strategic Advisor

Entering his 41st season with the organization, L.P. has built one of the highest rated and most extensive broadcast and digital lineups in professional sports. As Executive Producer for each and every project, he is involved in all aspects from contract rights negotiations to the “look” of the content.

Payne leads the organization’s corporate partnership sales efforts, including radio and TV inventory, print, digital platforms, social media, signage, in-arena and out-of-arena promotions/licensing and game operations while overseeing all branding and marketing efforts for the Spurs, Stars, Rampage and San Antonio FC.

He has won two National ACE Awards, the Silver Medal at the International Film & Television Festival of New York, several Addy Awards and has been selected as a Charter Member of the NBA Broadcast Advisory Board.

He received his Undergraduate and Law Degree from the University of Texas at Austin and is currently a member of the University’s Non-Practicing Advisory Council. He also serves as a mentor to University of Texas Law School Students and is a member of Christus Santa Rosa Children’s Foundation & Finance Committee and Baylor University’s Sports Sponsorship & Sales (S3) Advisory Board.

Payne has been married to Mary, a fellow UT Graduate, for 37 years. They have two sons, Bryan (Vice president of Vaquero Capital in San Francisco) and William (lives and works as a writer in Los Angeles).

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