Team Unveils New City Edition Uniform Inspired by 'Rocky,' 'Creed' Films
COLLABORATION WITH MGM’S CREED II ACCELERATES AUTHENTICITY OF 76ERS BRAND BY PRESENTING A SPECIAL CITY EDITION ENTER-TO-WIN CONTEST, INCLUDING MEET AND GREET WITH CREED STAR MICHAEL B. JORDAN
STUBHUB, 76ERS’ OFFICIAL JERSEY PATCH SPONSOR, PRESENTS CITY EDITION UNIFORM AND SIXERS.COM/CITYEDITION, FEATURING VIDEOS, PHOTOS AND CONTEST SURROUNDING NEW UNIFORM
PHILADELPHIA — OCT. 30, 2018 — The Philadelphia 76ers unveiled today its 2018-19 City Edition uniform, presented in partnership with Official Jersey Patch Sponsor StubHub. The 2018-19 City Edition uniform celebrates Philadelphia’s rich history of the challenger’s mentality that inspired the “Rocky” and “Creed” films.
The uniform’s core displays the iconic circle of 13 stars derived from the boxing ring where Rocky Balboa first squared off against Apollo Creed, while the gray sweatsuit-textured base was influenced by both Adonis Creed’s and Rocky’s legendary training scenes throughout the streets of Philadelphia. The crisp blue, red and white waistband trim on the shorts is inspired by Rocky’s championship belt. Meanwhile, the phrase “PHILADELPHIA, USA,” is embroidered on the lower left hem of the jersey as a nod to the city’s fans, heart and determination.
The 76ers will debut the new City Edition uniform on Friday, Nov. 9 at 7 p.m. ET against the Charlotte Hornets, and the game will be broadcast on NBC Sports Philadelphia and 97.5 The Fanatic. Thereafter, the City Edition uniform will be worn at all “Spirit of 76” Friday home games, as well as all April home games.
City Edition uniforms will be available for purchase on Nov. 9 online at www.SixersShop.com and in-arena stores.
“We are excited to unveil this season’s City Edition uniform, which pays tribute to the heart, determination, and tenacity of our city and fan base,” Philadelphia 76ers President of Business Operations Chris Heck said. “In partnership with StubHub and MGM, we developed a concept that speaks to the mentality that has defined our city for generations. It’s a nod to a city with a fighter’s toughness and mentality, a mentality that our team and players embody every time they take the floor. As stewards of the 76ers brand, we have an obligation to honor old Philadelphia and celebrate new Philadelphia. We are proud to wear this uniform and represent the City of Brotherly Love.”
“We’re excited to unveil the 2018-19 City Edition uniform for the fans of Philadelphia, celebrating the city’s rich history and competitive spirit, while honoring the blood, sweat and tears that greatness requires,” 76ers Chief Marketing Officer Katie O’Reilly said. “Through our partnerships with StubHub and MGM, we have brought the legends of Rocky Balboa and Adonis Creed to life with this uniform, exhibiting the never-give-up mentality that represents Philadelphia.”
In conjunction with the release of Metro Goldwyn Mayer Pictures (MGM) and Warner Bros. Pictures’ Creed II, fans can visit Sixers.com/CityEdition to enter to win a special City Edition prize package, featuring two City Edition jerseys, two tickets to the game on Nov. 9, a meet and greet with Creed II star Michael B. Jordan and a screening of Creed II on Nov. 10. The microsite, presented by StubHub, is also highlighted by the 76ers City Edition brand film, which connects the uniform theme to the 2018-19 76ers by reliving some of the most famous shots from the Creed and Rockyfranchises.