Sixers Unveil 'Revolutionary 2015-16 Ad Campaign
CAMPAIGN CAPTURES REBELLIOUS AND UNCONVENTIONAL SPIRIT OF CITY AND YOUNG TEAM, REVOLUTIONARY AT HEART ‘SINCE 1776’
PHILADELPHIA, PA – SEPTEMBER 28, 2015 – Coinciding with their first day of Training Camp and prior to the Friday, October 6 ticket on-sale date, the Philadelphia 76ers have unveiled their 2015-16 Season advertising campaign, entitled ‘Since 1776’. The dynamic campaign draws off-court inspiration from Philadelphia’s gusty and rebellious historical roots themselves, connecting the young spirited 76ers team with the inventive and unconventional identity on which the city was built, revolutionary at heart ‘Since 1776’. (For television spots and campaign images visit www.Sixers.com/since1776)
The ‘Since 1776’ campaign is the capstone of a larger repositioning effort that began in 2013, led by Chief Executive Scott O’Neil, which has included a new logo, uniform, and court redesign over the past seven months. As a critical part of the process, the Sixers looked at themselves, their city, and their fans to better understand to the power and foundation of their franchise.
“Our story is rooted in the history of our city, the legacy of our teams and the passion of our fans,” said O’Neil. “The ‘Since 1776’ campaign confidently walks us through the city streets to the roar of our crowd cheering the greats wearing our colors.”
The ‘Since 1776’ campaign includes a 90 and 30 second television spot, over 30 billboard permutations, crowd flag, digital and print ads, ticket art, and wall art. Campaign images prominently feature starter Nerlens Noel, popular 2015 NBA Draft pick Jahill Okafor, as well as Sixers legends Wilt Chamberlain, Darryl Dawkins, Allen Iverson, Moses Malone, and Charles Barkley. O’Neil and Chief Marketing and Innovation Officer Tim McDermott worked with international award-winning creative agency Mother to develop the campaign.
“In Philadelphia there is a special and unique relationship between the city, the team, and the fans. We are proud that this new campaign reflects the spirit Philadelphia was founded upon: revolution, patriotism, brotherhood, and invention. A ‘tough as nails’ passion and perseverance coupled with a willingness to create our own path,” said McDermott.
The 76ers play two home games at the Center in Philadelphia on Thursday, October 8 vs. Cleveland and Friday, October 16 vs. Washington. Tickets for pre-season games in Philadelphia start at $13 and are available at Sixers.com or by calling 215-339-7676. Regular season tickets go on-sale Tuesday, October 6 at 10 a.m. at SIXERS.COM.