Lara Price, the 76ers Senior Vice President of Business Operations, enters her 11th season
with the organization.
When she was elevated to vice president of marketing in August of 1998, Price became
one of only 18 female vice presidents in the NBA. After being named the team’s Senior
Vice President in August 2001, Price was promoted to her current position in June of 2003
and will continue to coordinate the day-to-day activities of the 76ers business operation
closely with Sixers President and General Manager Billy King. In her expanded role, Price
will also assist in overseeing the team’s sales and marketing and communications department, which includes
public relations, community relations and new media, as well as game entertainment. She also oversees the
Sixers television and radio broadcasts.
The recipient of several awards for excellence in advertising and public relations, Price joined the 76ers in 1996
as director of marketing after serving as manager of team services for the NBA. She also served as director of
team services for the Continental Basketball Association.
A native of Boulder, Colo., Price is a graduate of Colorado State University, where she was also a member of the
women’s basketball team. Price resides in suburban Philadelphia with her Rottweiler, “Deuce.”