The Detroit Pistons' award-winning local business initiative returns for its third season! With the support of Comerica, Amazon, and BELFOR, the Detroit Pistons will be recognizing businesses throughout Michigan that support their local communities.

  • During four (4)* Pistons home games, local businesses will be selected to host a pop-up display on the arena concourse, Presented by Comerica.
  • During the Spring of 2024, select businesses will be invited to attend the second annual SHOP313 summit located at the Henry Ford Detroit Pistons Performance Center, Presented by Amazon.

Support Provided by:


Comerica Small Businesses of the Game


Case Study

Birdy Boutique

•Joanna’s business was a finalist in a small business competition in 2021

•Joanna participated in the inaugural SHOP313 Summit presented by Amazon as a fireside chat member where she shared her journey and information about her business

•Joanna wants to “learn more about how to scale our business and how to expand.” She also hopes to “meet other entrepreneurs and network”

•Birdy Boutique was featured on Founders Table Live

•Participated as a featured story at Amazon’s National Sellers Meeting in Seattle


SHOP313 is an immersive platform developed to promote and support Detroit area small business owners and entrepreneurs.

There is no cost to join SHOP313.

Contact us at

Detroit Pistons will contact selected businesses via email no less than 72 hours before any relevant activations.

The opportunity to set up a pop-up display “shop” on the concourse at Little Caesars Arena during one (1) Detroit Pistons regular season home game, including access to a 6-10ft table, electricity, and access to arena Wi-Fi.

  • All participating businesses must bring products and/or visuals to display which are included but not limited to; business products, signage, décor, etc.
  • While businesses will be provided with access to a table, linens are not provided by the Pistons. Linens are not required but are permitted subject to business preference.
  • Businesses have the option to bring a computer device to process online orders only, where products can be sent to the fan directly after (we recommend generating a QR code and having it on display for fans to easily access online storefronts)
  • Businesses can provide complimentary giveaways at their own expense, subject to Detroit Pistons approval. Food and beverage samples are not permitted.