Video: Introducing Palace360

Gallery: Palace360 Installation

Mobile App: Palace360 Augmented Reality Experience

Download the Palace360 App for iPhone
Download the Palace360 App for Google

Palace Sports & Entertainment is happy to announce the near completion of the fourth and final stage of a three-year $40 million renovation at The Palace of Auburn Hills. Nearly every aspect of the arena has now been upgraded, including concourses, gathering areas, restaurants, club spaces, suites and even the Detroit Pistons locker room.

The final phase, expected to be done by early November, will feature the installation of a new center court high-definition “Palace360” scoreboard system, upper-level endzone boards with game statistics, LED ribbon boards encircling the lower-level and upper-level fascia, arena tunnel entrance digital displays, and audio system enhancements. Outside the facility, an all-new digital video system featuring 1080p HD screens will enhance the programming capabilities for The Palace marquee at the Lapeer Road entrance. These new digital assets will completely transform the way people experience a game or event at The Palace. The new scoreboard is 21-times sharper and three-times larger than its predecessor and boasts a total of 2,896 feet of active display area.

This new technology will allow us to better integrate messaging for our valued partners, show game action and replays in sparkling high-definition quality and create a thrilling, fully immersive experience. In addition, free WiFi for fans, new proximity beacon technology and the capabilities of the Pistons Mobile App reflect PS&E’s commitment to continue to integrate new technologies to meet the needs of today’s connected fan and consumer.

These capital improvements are on the cutting edge of what is being done in NBA arenas and collectively create a unique fan experience and increased level of engagement beyond the action on the court.