All 14 Detroit Pistons players, along with the coaching staff, purchased tickets to every home game and donated them to disadvantaged youth throughout the 2009-10 season. This marked the first time that the entire team participated in the player ticket section program, making the Pistons just the third team in the NBA with full-team participation.
In addition to tickets, the youth groups also received T-shirts, banners, front-row seats for the pre-game shootaround and recognition on PalaceVision.
"It is a pleasure for me to join my teammates in providing game tickets for deserving youth in the Detroit area which otherwise may not be able to see an NBA game," said forward Charlie Villanueva. "The fact that every player on the team has contributed to this project demonstrates our commitment to give back to this community that continues to support us during difficult times."
Some players chose organizations to partner with, while others provided tickets to multiple non-profit groups. Most of the organizations that received tickets used them for reward programs, outings for foster families, or for children to see their first Pistons game in person. The Pistons coaches purchased a section called "Coaches Corner" benefiting the Boys and Girls Clubs of Michigan. Tickets were donated throughout the season to local chapters of the Boys and Girls Club and used as a reward program for their members.
Tayshaun Prince and his wife Farah renovated a penthouse suite at The Palace called, "Tay's Town," which benefits children from Kids Kicking Cancer, a non-profit organization for children battling cancer. The suite is complete with basketball games, oversized Pistons and Prince graphics and Pistons red and blue décor and a special dinner every night.
Will Bynum's section, "Bynum's Ballers," helped benefit inner-city children, while the section "Charlie's Angels," was sponsored by Charlie Villanueva and benefited children with alopecia and Hispanic youth. Ben Wallace has a passion to help kids with diabetes and sponsored the section "Big Ben's Home Court," and last year's rookies - Austin Daye, Jonas Jerebko and DaJuan Summers - donated their tickets to "The Rooks" section benefiting the Michigan Education Association's Reading Program.
Tickets for the sections "Stuckeyville" (Rodney Stuckey), "Rip City" (Rip Hamilton), "BG's Shooting Stars" (Ben Gordon), "Mini Max" (Jason Maxiell) and "Wilcox's Warriors" (Chris Wilcox) were donated to local 501 (C) (3) organizations on a first-come, first-serve basis.