Pelicans Unveil Pride Uniforms in Celebration of the Spirit of Mardi Gras
September 17, 2015
NEW ORLEANS – The New Orleans Pelicans unveiled their Mardi Gras-themed “Pride” uniforms to be worn during the 2015-16 season today in a celebration at Mardi Gras World in New Orleans, La. The event featured Pelicans players Anthony Davis, Jrue Holiday, Ryan Anderson and Quincy Pondexter, as well as the team’s unique character and Mardi Gras-staple, the King Cake Baby, and several Pelicans super fans.
In addition to unveiling the uniforms, in partnership with the Pelicans, adidas announced its $25,000 donation to Pro Bono Publico, the charitable component of the Rex Organization and will also donate $25,000 worth of shoes to the Krewe of Zulu for its annual bike giveaway. The Pro Bono Publico Foundation was organized by Rex members and its annual grants have helped support the reformation of New Orleans’ public school system.
“Today’s event and the unveiling of our Mardi Gras-themed ‘Pride’ uniform capture the spirit and ambiance of the Carnival season and we’re really excited to see our players in the jerseys this year,” said Pelicans Owner Tom Benson. “In addition to celebrating New Orleans’ unique and rich culture, to have adidas make such a generous commitment to Rex’s Pro Bono Publico and Zulu’s annual bike giveaway and knowing the effects that it will have on our local students makes this day even more special.”
The uniforms, which can be worn six times throughout the season, will be featured throughout Mardi Gras season including three home games: Saturday, Jan. 30 vs. Brooklyn, Monday, Feb. 1 vs. Memphis and Thursday, Feb. 4 vs. the Los Angeles Lakers on TNT. The match-up with the Lakers will be the Pelicans’ signature Mardi Gras-themed game. The other three games in which the Pelicans will wear the “Pride” uniforms will be on the road: Wednesday, Feb. 3 at San Antonio, Saturday, Feb. 6 at Cleveland and Monday, Feb. 8 at Minnesota.
At the Pelicans’ home games during Mardi Gras season, to add to the excitement and spirit of Carnival, the team will be hosting an in-arena fundraiser. Details will be announced at a later date.
The uniforms were introduced as part of the NBA’s “Pride” uniforms for the 2015-16 season. The short-sleeved uniforms feature Mardi Gras’ signature colors – purple, green and gold. The tops are purple with green accents on the sleeves and sport ‘NOLA’ across the chest in the Pelicans’ signature font in gold letters trimmed in green. The Pelicans ‘NO’ logo is featured at the bottom of the v-neck and the Crescent City Basketball logo is on the left sleeve in Mardi Gras colors. Additionally, the trim around the neckline is purple, green and gold-striped.
On the back of the jersey, the players’ numbers will be gold with green trim, last name in white traditional lettering and the NBA logo will be featured at the base of the neck. The purple shorts will have green and gold stripes down the side with a small secondary logo – the ‘bird-de-lis’ in gold centered on the waistband. The Pelicans’ partial logo is on both sides of the shorts in Mardi Gras colors.
The unveiling of the uniforms follows the NBA’s progression for teams that introduce a new identity. The first season, home and road uniforms are released, followed by an alternate uniform. The third year, teams can add a “Pride” uniform with required sleeves. The “Pride” uniforms utilize indigenous design elements or phrases or colors that are linked to the team’s local culture in a manner that enhances and extends the team's identity.
In addition to celebrating the unveiling of the “Pride” uniforms, Smoothie King added to the Mardi Gras-themed festivities with the announcement of their first King Cake Smoothie.
The King Cake Smoothie will be available at Smoothie King locations in the Gulf Coast area from Jan. 6 (King’s Day) through Feb. 9 (Mardi Gras). The smoothie, a reflection of Smoothie King’s hometown, New Orleans, features the brand’s proprietary Gladiator protein supplement with 49g of protein, 350 calories, 23g of sugar and 3g of Fiber. The smoothie is also available with Frozen Yogurt. Both versions are high in protein, Vitamins A, C, D, E and B-12, are a good source of Fiber.
The Pelicans’ new “Pride” uniforms will be available at the Pelicans Shop by adidas in October. Starting Oct. 25, kids replica and swingman versions will be available, as well as adult replica jerseys and Anthony Davis swingman jerseys. On Nov. 25, fans will be able to purchase a variety of Pelicans players “Pride” swingman jerseys. The Pelicans Shop by adidas will host a special early-access shopping event for Pelicans season ticket holders. Details will be announced at a later date.