Denver Nuggets Unveil New City Edition Jersey
DENVER—Today, the Denver Nuggets unveiled a new version of the City Edition jersey that keeps the same design elements but transitions from white to black. This uniform is a celebration of the people and neighborhoods that make Mile High Basketball and Denver unique.
In 2018-19, the City Edition brought back the iconic rainbow design, and honored Nuggets basketball of the past, focusing on the alumni and players that shaped the program and the rich history of basketball in Denver. The design was inspired by the team’s original Rainbow Skyline uniform which was worn by the team from the 1981-82 season through 1992-93. The original logo was created by fans. Carl Sheer, in advance of the 1981 season, created a fan contest in which anyone could enter, and Nuggets staff would decide on the winning design.
In the 2018-19 season, the current update of the City Edition uniform was a joint project between the Denver Nuggets and NIKE. The new design is meant to honor the classic design while modernizing it to fit the Mile High City’s advancement, evolution and modernization that is taking place in the present era.
The front-runner was Scheer’s logo that featured the Denver skyline set against the Rocky Mountains and included a rainbow-colored background which became known as the “Rainbow Skyline”. The classic skyline uniforms were derived from this logo.
The design was chosen because of the standout design that represented the vibrancy and growth of Denver that occurred in the 1980’s. Perhaps the colorful logo has a bit of good luck behind it, from 1982 to 1990 the Nuggets made the playoffs in nine consecutive seasons whiles wearing the Rainbow Skyline uniforms.
Last season, the return of the Rainbow Skyline uniforms marked 25 years since the design was originally retired as the team’s main uniforms. The last time the Nuggets team wore the classic version of the uniform was for a one-night-only special event during Dikembe Mutombo’s jersey retirement ceremony on Oct. 29, 2016.
The Nuggets will don the Nike City Edition jersey during seven games this season that will make up the Skyline Night platform presented by Western Union, which will be a celebration of Denver neighborhoods which include:
Adding to the uniqueness of the Skyline Night platform, Western Union has also created an augmented reality campaign to enhance the overall experience. Fans will be able to unlock a new dimension of exclusive player content by scanning the Western Union jersey patch on any Nuggets jersey with a smartphone. New content will be revealed via the patch at each Skyline Night game this season including behind-the-scenes views of the City Edition jersey release, a Nuggets holiday special, “Be My Valentine—Nuggets Edition” and so much more!
City Edition jerseys and additional merchandise will be available for sale online beginning on Wednesday, Nov. 27 at and at the Nuggets team store, Altitude Athletics in-store and online. Please click here for more information.