New Orleans Pelicans point guard Rajon Rondo has demonstrated repeatedly that he can be as cool and calculating in his interpersonal relations as he is on the basketball court.

So he had no trouble, or inclination to pause, when turning questions about former Boston Celtics teammate Ray Allen back around on the renowned 3-point shooter.

Allen has written a soon-to-hit-the-stores book, “From The Outside: My Journey Through Life and the Game I Love,” and mentions Rondo several times, not necessarily in the most flattering ways. Allen and Rondo had their beefs when they played together in Boston for five seasons from 2007-12.

But just as Jimmy Butler and Dwyane Wade found out in Chicago when he called them out last season via his Instagram account, the feisty Rondo doesn’t need dead trees, a printing press and hardcover binding to air his views. He fired back at Allen when talking with Gary Washburn of the Boston Globe:

“He just wants attention,” Rondo said. “I need actually some sales [revenue] from [the book], only [publicity] it’s been getting is from my name. I need some percentage or something.”

The Celtics’ second edition of the Big Three has been fractured since Allen decided to sign with the Heat after the 2011-12 season. Allen felt betrayed by the organization because the front office didn’t offer him an extension, then signed 3-point shooter Jason Terry the first day of free agency.

Since then, Allen has mended fences with [Paul] Pierce; Rondo and [Kevin] Garnett haven’t settled their differences with Allen.

“Obviously, that man is hurting,” Rondo said of Allen. “I don’t know if it’s financially, I don’t know if it’s mentally. He wants to stay relevant. I am who I am. I don’t try to be something I’m not. I can’t say the same for him. He’s looking for attention. I’m a better human being than that. I take accountability for my actions. Certain [stuff] happens in my life, I man up. But he has a whole other agenda.”