The partnership between the NBA and Nike took the spotlight on Friday evening when teams across the league officially revealed their ‘Statement’ edition uniforms heading into the 2017-18 season.
The ‘Statement’ edition threads follows the unveiling of the ‘Association’ and ‘Icon’ editions earlier this summer. A fourth team edition will be released later this year, according to an official release between the NBA and Nike.
In an effort to bring fans closer to the game, the new and innovative ‘Nike NBA Connected Jersey’ was also unveiled. The product will include an embedded chip that “will launch real-time team and player content such as pregame arrival footage, highlight packages and top players’ favorite music playlists,” says the release.
Fans will use their smartphones to download the NikeConnect app, which will activate the functions once the phone taps the chip on the jersey. Lastly, the ‘Nike Therma Flex Showtime Warm-up Jacket’ was also unveiled as the first hooded jacket to be worn on the court during gametime. Full details of each concept are here.
Below is a peak of the ‘Statement’ edition, which will be available at retail on November 20.
OKC. Big & Bold. Sunset on Navy. Get ready #LoudCity. Here's our 3rd uni for 17-18. Statement Edition. #NikexNBA pic.twitter.com/WSml7UegVT
— OKC THUNDER (@okcthunder) September 16, 2017
EYES EMOJI » https://t.co/iP0szWrn7x#NBAxNike pic.twitter.com/pnoZrPX5Vr
— Philadelphia 76ers (@sixers) September 16, 2017
Introducing our Nike Statement Edition black uniform, to forever represent the greatest game in Cavs hoops history → https://t.co/P5O471fchs pic.twitter.com/Sx0jZJbcqr
— Cleveland Cavaliers (@cavs) September 16, 2017
Ready to make a Statement. #NIKExNBA #NewEraNewThreads pic.twitter.com/DuaiqtnraN
— Minnesota Timberwolves (@Timberwolves) September 16, 2017
Town business. #DubNation #NIKExNBA pic.twitter.com/uGUI46pKvT
— Golden State Warriors (@warriors) September 16, 2017
Jazz Gold x Statement Edition
📝 https://t.co/N7gYFsC0Mj pic.twitter.com/wC1TqmbnwQ
— utahjazz (@utahjazz) September 16, 2017
The unveil. Introducing the Statement Edition. #NIKExNBA pic.twitter.com/lhcE0TBmbd
— LA Clippers (@LAClippers) September 16, 2017
Alternative Court ✔︎
Matching Statement Uniforms ✔︎✔︎#NIKExNBA pic.twitter.com/G4AGH0Xsru— Sacramento Kings (@SacramentoKings) September 16, 2017
The full look.
See all the new jerseys for this season at https://t.co/kgnN6cTzg7 pic.twitter.com/GdBsuHYeKY
— Detroit Pistons (@DetroitPistons) September 16, 2017
The Statement Edition. 👀#NIKExNBA | https://t.co/03wev3Y36P#DCFamily pic.twitter.com/CvtYwYkUXn
— Washington Wizards (@WashWizards) September 16, 2017
Set the tone. Make a statement. ✔️
Feat. @Ebled2
➡️ https://t.co/OI3mE6mPOL pic.twitter.com/cBqKmXvNyn
— Phoenix Suns (@Suns) September 16, 2017
Statement.#WeTheNorth | #NIKExNBA pic.twitter.com/Yamw8iCVpG
— Toronto Raptors (@Raptors) September 16, 2017
THEY'RE HERE 🔥 Introducing the NEW #NIKExNBA Statement Uniform. #BuzzCity pic.twitter.com/f7RbdDsHoI
— Charlotte Hornets (@hornets) September 16, 2017
The Statement uniform is here. #NikexNBA pic.twitter.com/DmRd5VpSLb
— Indiana Pacers (@Pacers) September 16, 2017
Our Statement Edition unis will continue to showcase our Beale Street Blue. #NIKExNBA
➡️: https://t.co/VmG4BP29ZU pic.twitter.com/OuW8XVIgSN
— Memphis Grizzlies (@memgrizz) September 16, 2017
Introducing the Statement Edition. #NIKExNBA pic.twitter.com/whdAkA9lGk
— San Antonio Spurs (@spurs) September 16, 2017
Rip City Red.
Details » https://t.co/D7WAmSRsG3 pic.twitter.com/F6YYsxTbts
— Portland Trail Blazers (@trailblazers) September 16, 2017
🔥 B K L Y N 🔥 pic.twitter.com/sCojDRWQ87
— Brooklyn Nets (@BrooklynNets) September 16, 2017
New 🔥 #NIKExNBA pic.twitter.com/JytHVmLVhh
— Miami HEAT (@MiamiHEAT) September 16, 2017
Bucks Statement Edition Uniform: https://t.co/a1jvJlXnz4#NIKExNBA pic.twitter.com/FsggCwb91u
— Milwaukee Bucks (@Bucks) September 16, 2017
Ready to make a STATEMENT. #NIKExNBA pic.twitter.com/EkLxIiwgeE
— Denver Nuggets (@nuggets) September 16, 2017
Peep it. For the first time, our Statement Jersey with @SharecareInc patch!#NIKExNBA pic.twitter.com/BNjP0WxTcH
— Atlanta Hawks (@ATLHawks) September 16, 2017
#NIKExNBA pic.twitter.com/rAQUWLrtAK
— Los Angeles Lakers (@Lakers) September 16, 2017
Looking good @denzelvalentine! #NIKExNBA pic.twitter.com/3qW4XW1gyQ
— Chicago Bulls (@chicagobulls) September 16, 2017
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