The NBA today unveiled a reimagined logo for the NBA Finals presented by YouTube TV, which brings back the iconic script font used in variations of the logo from 1986-95 and 2004-17.
The modernized logo incorporates the fan-favorite font alongside the Larry O’Brien Trophy to honor the league’s 75-year history while looking forward to the future. The identity also includes an updated black and gold color palette to complement the trophy and celebrate the pinnacle of the NBA’s season.
“The NBA Finals serves as the culmination of our 75th Anniversary Season as we celebrate the league’s past, present and future,” said NBA Chief Marketing Officer Kate Jhaveri. “Highlighted by the return of our familiar Finals script font, back by popular demand, our new logo pays homage to our league’s history and looks forward to what’s ahead.”
The 2022 NBA Finals begin on Thursday, June 2 on ABC.
THE SCRIPT IS BACK! pic.twitter.com/mOefwPhw5Y
— NBA (@NBA) April 13, 2022