Magic Johnson returns to Lakers as adviser
Greg Beacham | The Associated Press
EL SEGUNDO, Calif. (AP) — Magic Johnson returned to the Los Angeles Lakers on Thursday as an adviser to owner Jeanie Buss, possibly signaling a change in the power structure of the 16-time NBA champion franchise.
Johnson, one of the most beloved players in franchise history, will assist Buss “in all areas of basketball and business,” according to the team’s news release.
“We are thrilled and honored to add Magic’s expertise and abilities, and I look forward to working alongside him,” Jeanie Buss said.
Buss’ brother, Jim, currently runs the Lakers’ basketball operations with general manager Mitch Kupchak, but Los Angeles is in the midst of its fourth consecutive terrible season during the longest playoff drought in franchise history.
The Lakers say Johnson will report directly to Jeanie Buss, who has stayed out of basketball operations during her four years running the franchise following the death of her father, Jerry. But Johnson’s arrival seems to signal her desire for more influence in the on-court product of a team that was the NBA’s most exciting during Magic’s Showtime playing days.
“Everyone knows my love for the Lakers,” Johnson said. “Over the years, I have considered other management opportunities, however my devotion to the game and Los Angeles make the Lakers my first and only choice. I will do everything in my power to help return the Lakers to their rightful place among the elite teams of the NBA.”
The Lakers went through the worst times in their glowing history over the previous three seasons after failing in their 2012-13 attempt to chase a title with Kobe Bryant, Dwight Howard, Steve Nash and Pau Gasol. While Bryant struggled with injuries, the Lakers posted the worst record in franchise history for three straight seasons, culminating in last year’s 17-65 embarrassment in Bryant’s 20th and final campaign.
The current Lakers are much more entertaining under first-year coach Luke Walton, but they still have the NBA’s third-worst record at 17-34 heading into a five-game road trip starting Thursday in Washington. Their playoff drought is all but certain to reach a club-record four seasons.
Johnson was an honorary vice president of the Lakers until last year, when the title was dropped at his request – and also because Johnson frequently tweeted criticism of Lakers coaches and handed out praise for free agents, possibly in violation of league rules. Johnson also held an ownership stake in the Lakers, but sold it in 2010.
Johnson has enjoyed successful careers in business and broadcasting after retiring from his playing and coaching career with the Lakers, where he enjoyed an extraordinarily close relationship with Jerry Buss. The former point guard is a part-owner of the Los Angeles Dodgers, among many other endeavors.
“Magic Johnson is one of the NBA’s greatest players and it is terrific to see him returning to the Lakers,” NBA Commissioner Adam Silver said. “He is a truly special person and a natural leader with a relentless passion for basketball and profound knowledge of the game.”
As her father wished, Jeanie Buss has deferred on basketball decisions to her brother, who started working in the Lakers’ front office in 1998 after dabbling as a horse trainer and an executive for an indoor soccer team.
Jim Buss and Kupchak have built a solid base of young talent in the last three years, drafting Julius Randle, D’Angelo Russell and Brandon Ingram with high picks.
But the Lakers still appear to be far from contention, and they must give up their first-round draft pick this season if it doesn’t fall in the top three under the profligate conditions of the current front office’s long-ago trade for Nash.
Jim Buss once told his siblings that he would step down if the Lakers weren’t a championship contender again by the 2016-17 season. That hasn’t happened, and though Buss’ declaration isn’t legally binding, Johnson’s arrival could hasten a transition.