NEW YORK, March 26, 2008 – The world famous NBA Store on Fifth Avenue tips off a six-month celebration of its 10th anniversary by unveiling the NBA Store Most Popular Jerseys from the past decade. Michael Jordan, Kobe Bryant and Allen Iverson top the list of most popular jerseys sold at the NBA Store since it opened on Sept. 18, 1998.

Throughout the next six months, the NBA Store will celebrate its 10th season with a variety of events and promotions including: “It’s in the Bag” – a shopping bag spotter program where street teams award prizes to fans they find holding NBA Store shopping bags; appearances by NBA Store celebrity concierges who will help guests shop; and NBA and WNBA player and Legend appearances. In addition, the NBA Store’s 10 millionth visitor will be honored with an all-expense paid trip to the 2009 NBA All-Star Game.

NBA Store Most Popular Jerseys (1998-2008):

1. Michael Jordan
2. Kobe Bryant
3. Allen Iverson
4. LeBron James
5. Shaquille O'Neal
6. Tracy McGrady
7. Dwyane Wade
8. Jason Kidd
9. Vince Carter
10. Tim Duncan

"During the past 10 years the NBA Store has showcased the world's most extensive array of basketball merchandise and served as a home for player appearances, special events, and even birthday parties and bar and bat mitzvahs," said Sal LaRocca, NBA Executive Vice President, Global Merchandising Group. "The Store is an extraordinary expression of the NBA to fans around the world."

The NBA Store is the first retail establishment owned, operated and merchandised by a North American professional sports league. Over 1 million fans from over 150 countries visit the NBA Store each year. Beyond offering the world’s most comprehensive collection of NBA, WNBA, and NBA Development League merchandise, the NBA Store brings fans and entertainers together with regular in-store appearances by some of the biggest names in sports and entertainment.

For more information on upcoming events and promotions celebrating the 10th anniversary of the NBA Store, please visit