NEW YORK, April 13, 2005 – The excitement of the Chinese Basketball Association (CBA) will be felt further and wider than ever before as NBA TV, the league’s 24-hour channel, will televise the CBA Finals for the first time to basketball fans in the United States, it was jointly announced today by the National Basketball Association and the CBA.

The opener of the best-of-five series between the defending champion Guangdong Tigers and the Jiangsu Dragons will be shown on NBA TV on Wednesday, April 13 (1:00pm ET, same-day delay) while Games 2 and 3 will air LIVE on Saturday, April 16 (7:30am) and Sunday, April 17 (7:30am), respectively, with re-airings Tuesday, April 19 (1:00pm) and Wednesday, April 20 (1:00pm). Games 4 and 5 are to be determined.

NBA TV will use game feeds produced by Shanghai Media Group, the CBA's official broadcaster in China. SMG announcer Wang Dong will provide English commentary to the NBA TV audience.

“We are delighted to work with the NBA to broadcast the best of Chinese basketball to the U.S. basketball fans. It is indeed an exciting moment for the CBA to have our best teams and players playing at their highest level, showcased on NBA TV in the U.S.,” said CBA Executive Vice President and Secretary General Li Yuan Wei.

The Guangdong Tigers boast a lineup that includes highly-regarded center Yi Jian Lian, forward Zhu Fangyu, guard Li Qun, forward Du Feng and former Liberty University forward Jason Dixon. The Jiangsu Dragons’ lineup includes one of the CBA’s most dominant centers Tang Zhengdong, who leads his team with 24.1 points and 12.1 rebounds per game, guard Hu Weidong, forward Zhang Cheng, guard Hu Xue Feng, the CBA’s assist leader with 6.8 per game, former Cal-Berkeley standout guard Ryan Forehan-Kelly and former NBA forward Jelani McCoy. The CBA Finals will feature seven new members of the Chinese National Team.

Presently in China, the NBA has nearly 20 distribution deals involving NBA content, covering the areas of television (broadcast, cable, and satellite), radio, online and wireless.

About CBA
The CBA, the Chinese Basketball Association, was established in June 1956. It withdrew from the International Basketball Federation (FIBA), but was reinstated in 1974. It is a non-governmental organization in charge of basketball at national level. The China Basketball Administration Center, a sub-division of the CBA, takes responsibility for promoting the sport in China. After the introduction of some reforms in 1994, the first CBA league was launched the following year, with 12 teams participating. By 2000, there were 43 men's and 42 women's teams registered with them, and the total number of players had reached 998. The advent of the CBA league represented a giant step forward in the development of professional basketball in China. In 1989, the first club, sponsored by Anshan Steel Company, was founded in Shenyang. By 2000, the number of professional clubs registered under the CBA had reached 29.

About NBA TV
Launched in 1999, NBA TV is a fan’s all-access channel for everything basketball offering exciting new technology such as High-Definition and Video-On-Demand, more than 20 original series programs, more than 200 games including more than 100 NBA regular season and Playoff games, International and weekly Euroleague games, exclusive access no one else can offer to major NBA events, news from around the world of basketball, nightly highlights, Top 10 Plays of the Day, interviews with the game’s insiders, plus real-time statistics and the latest fantasy basketball and video game news. NBA TV, with more than 30 national advertisers on board, is available to 67 million U.S. homes including unprecedented carriage through six of the top 10 cable and satellite companies -- Comcast, Time Warner, Cox, Cablevision, DIRECTV and DISH Network-- plus new deals with 11 more cable operators including two among the nation’s top 25.