DETROIT — The Detroit Pistons today announced hip-hop icon and Detroit-native Big Sean will become the organization’s Creative Director of Innovation. In this role, Big Sean will provide creative counsel and strategic guidance on a variety of Pistons off-the-court initiatives, including team merchandise design, in-game experience, co-branded community, and social responsibility activation, and more.
To kick off the partnership, Big Sean has added his Don Life logo to the Pistons practice jersey.
“Sean is an accomplished artist, philanthropist and entrepreneur. Having spent time with him and his family I know how deeply he cares about the city of Detroit,” said Pistons Owner Tom Gores. “We share a common desire to use the power of sports and entertainment to improve our community and make a positive impact on people’s lives. I’m excited to see what we can do working together.”
Central to the partnership, the Pistons and the Sean Anderson Foundation will work together and engage Detroiters through future community initiatives and programming. The six-time Grammy nominee will also curate music for Pistons in-game entertainment, including halftime performances and DJ playlists. Additionally, Big Sean will participate in creative sessions and spearhead collaborations with the Pistons design team to launch custom merchandise line extensions.
“It’s a dream come true and a real honor to get to work with the iconic Detroit Pistons,” said Big Sean. “I grew up in the city, which naturally made me a fan of the Bad Boys. I would later have a Grant Hill poster on my wall and then, against all odds, would watch the ’04 Pistons go on to win the Championship, inspiring the whole city of Detroit. I look forward to creatively finding new ways to contribute to their legacy and continue their dedication to the community through sports, art, and, of course, music.”
Detroit Pistons Chief Business Officer Mike Zavodsky lauded the addition of Big Sean and sees the partnership as a natural fit for the Pistons and their newly launched D-Up brand campaign.
“Why Would We Stop?”
Detroit stand up and help welcome @BigSean to the #Pistons family as the new Creative Director of Innovation. Expect the unexpected – Big Sean X Detroit Pistons!#WhatUpDoe | #DonLife | #DetroitRising pic.twitter.com/kGmkMq9ltS
— Detroit Pistons (@DetroitPistons) December 23, 2020
“Big Sean embodies everything the Pistons organization and our D-Up campaign is about – creativity, hard work, and the people of Detroit,” said Zavodsky. “Big Sean and the Pistons are both a part of the fabric of Detroit, and we look forward to this partnership reflecting the culture of the city we both call home.”