‘The Last Dance’ continued its momentum on its second night, with Episodes 3 and 4 averaging 5.9 million viewers across ESPN & ESPN2 from 9-11 p.m. ET. Episode 3 (9-10 p.m.) averaged 6.1 million viewers and episode 4 (10-11 p.m.) averaged 5.7 million viewers.
Combined with last week’s premiere episodes, the documentary series now represents the four most-viewed original content broadcasts on ESPN Networks since 2004 and is averaging 6.0 million viewers through its first four episodes. ‘The Last Dance’ accounts for four of the six most-viewed telecasts among adults 18-34 since sports halted in mid-March.
In the last week, Episodes 1 & 2 also received an additional 3.2 million average viewers per episode — a 52-percent lift — from time-shifted and on-demand viewing.
Combining Episodes 3 and 4, the Chicago market averaged a 12.6 rating, up three percent versus last week, and remained the top-rated local market. Raleigh-Durham (6.0 rating), Greensboro (5.3), Philadelphia (5.3) and Charlotte (5.1) round out the top 5. Detroit averaged a 3.1 rating for episodes 3 and 4, an increase of +37% from Episodes 1 and 2.
‘The Last Dance’ was also the most mentioned program on social media on Sunday, with 4 million interactions across Twitter, Instagram and Facebook.