Dear NBA Fan,
It’s been more than four months since we last played NBA basketball. Tonight we restart the season with 22 teams in Orlando and attempt to establish our new normal. And while spectators won’t be there in person, fans remain at the heart of our game.
We’re introducing several elements to improve the live game viewing experience, including multiple, new camera angles, enhanced audio of players and coaches, a feature on our NBA app that allows for virtual crowd reactions, customized alternative streams on NBA League Pass with statistical overlays and influencers calling the action, and video boards surrounding the court featuring hundreds of fans watching from home.
At the same time, we recognize that this moment is about more than basketball. It’s an opportunity for NBA players and teams to continue a longstanding tradition of addressing important issues around social justice.
These are difficult and challenging times, but the NBA is coming back because sports matter in society. We hope that the return of the NBA – along with other major league sports – will enrich your lives.
Welcome to a whole new game!