VICE PRESIDENT, GLOBAL MERCHANDISING
BROOKLYN NETS AND BARCLAYS CENTER
Tyrel Kirkham is the Vice President of Global Merchandising for the Brooklyn Nets and Barclays Center. He joined the Nets in July 2012 as Merchandising Director and was promoted to his current role in July 2014. Tyrel is responsible for all aspects of the Nets merchandising business, including managing the company’s relationship with adidas and other NBA licensees, product and sales development, visual merchandising, retail marketing, global initiatives, and promotions. Since joining the team, Tyrel has played an integral role in the opening of all three Nets Shops and catapulting the Nets from last place to top five in the NBA’s merchandise rankings.
Prior to joining the Nets, Tyrel was a mainstay in the New York Mets organization. Starting as an intern in 2004, he worked his way up to Director of Venue Services, in which he oversaw all elements of the team’s merchandising and promotions operation.
Tyrel is a graduate of SUNY Cortland and currently resides in Long Island City, NY.