Nets Shop by adidas to Open on Coney Island on Thursday


BROOKLYN (May 20, 2013) – The Brooklyn Nets are saying HELLO to summer by opening Nets Shop by adidas at Coney Island this Thursday, May 23 at 10 a.m. The new store is located at 3015 Stillwell Ave. between Surf Ave. and the Boardwalk, across the street from the original Nathan’s Famous Hot Dog stand and next to the historic Wonder Wheel.

Since the team’s move to Brooklyn last year, the black and white color combination of Nets apparel and accessories have attracted sports fans and fashionistas alike. Nets Shop by adidas at Coney Island will sell fan favorite Brooklyn Nets gear such as player jerseys, hats, and T-shirts, mixed with merchandise for the sun and sand, including sunglasses, beach towels, flip flops, and swimwear—all in the brand’s signature black and white color scheme. In the spirit of Coney Island, fans can win prizes through in-store games and social media promotions on Twitter (@brooklynnets) and Facebook (

“Coney Island is synonymous with summers in Brooklyn and we’re excited to be part of such an iconic neighborhood,” said Brett Yormark, CEO of the Brooklyn Nets and Barclays Center. “Opening Nets Shop by adidas at Coney Island is the perfect way to expand our brand and marry sports with lifestyle. We also know that the Coney Island community is working hard to recover from Hurricane Sandy. We want to provide another economic engine that can further spark commerce by encouraging people to visit this wonderful area.”

“Our goal this summer was to offer local Brooklyn brands an opportunity to showcase their wares in the heart of the People’s Playground,” said Joseph Sitt, CEO of Thor Equities, owner of the 3015 Stillwell Avenue property, among many others throughout the Coney Island amusement zone. “Given how closely aligned Brooklyn and the Nets have already become, it was only fitting that we would include Nets Shop by adidas in our plans.”

The 1,100 square foot Coney Island store is the second location of Nets Shop by adidas and it will remain open through October. Store hours are 10 a.m. to 8 p.m. Monday through Thursday and 10 a.m. to 10 p.m. Friday to Sunday. Nets Shop by adidas’ original location opened at Barclays Center in September of 2012.

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