Brooklyn Nets Launch Leads to Soaring Merchandise Sales
BROOKLYN (May 2, 2012) The Brooklyn Nets brand identity launch this past Monday morning has sparked widespread success in team merchandise sales, ticket sales, and Brooklynnets.com traffic.
Since garnering extraordinary fan response to the Brooklyn Nets logos and black-and-white color scheme created by JAY Z, Brooklyn Nets merchandise has been the top-seller of all NBA teams at NBAStore.com and at the NBA Store on Fifth Avenue.
Merchandise sales through Brooklynnets.com were more than double the team's total sales for the 2010-11 season. Additionally, Modell's, the Nets' official sporting goods retailer, sold more Nets merchandise during the first day of the launch than all of last season.
JAY Z's design for the team's brand identity incorporates a timeless black and white color palette of the old New York subway signage system, including its clean 'RollSign' typeface. The treatment celebrates the history and heritage of Brooklyn by drawing upon the familiar classic signage from when the borough last had its own major professional team in 1957.
The day of the launch, April 30, was the second largest web traffic day at NBAStore.com since the start of the season (December 25), with Brooklyn Nets merchandise representing 27% of total sales for the day on NBAStore.com and the NBA Store on Fifth Avenue combined.
Catapulted by the team' brand launch, Brooklyn Nets ticket sales have now sold out of three price points, and traffic has increased on the team's site by 1,700% since Monday.
"The interest in our brand identity launch has dramatically exceeded our expectations," said Brooklyn Nets CEO Brett Yormark. "JAY Z's logos and color scheme combined with our Brooklyn identity are proving to be a powerful draw for fans. It's been 55 years since Brooklyn has had major professional sports and it's clear the borough is excited for its new home team. As our merchandise and ticket sales are flourishing, we have also seen a huge spike in our digital fan engagement, with Brooklyn Nets trending nationally on Twitter on Monday. We are proud to say, 'Hello Brooklyn'."