BROOKLYN (March 24, 2016) – The Brooklyn Nets unveiled the logo and uniform for the team’s new NBA Development League (D-League) franchise, the Long Island Nets, which pays homage to the team’s heritage on Long Island.
The logo is red, white and blue, the colors of the American Basketball Association’s New York Nets, who played at Nassau Veterans Memorial Coliseum on Long Island from 1972-76, winning two championships in 1974 and 1976. Following the completion of its extensive renovation, the new Nassau Coliseum will become the permanent home of the Long Island Nets starting with the 2017-18 season.
The team will play its home games during the 2016-17 inaugural season at Barclays Center and hold practices at the recently opened HSS Training Center in Brooklyn.
The logo features the ‘Nets’ wordmark in red script, reminiscent of the Nets’ logo used from 1968-78. The wordmark appears against a black and white basketball with a ‘Long Island, New York’ mark in a circular shape that mirrors the secondary logo of the Brooklyn Nets.
The stars within the circular logo pay tribute to the ABA Nets’ uniforms, which the team began wearing in February 1972. There are six stars to represent the Long Island Nets’ status as the sixth man of the Brooklyn Nets organization.
The team’s home uniforms will be white with ‘NETS’ across the chest in blue, and their road jerseys are blue and feature ‘LONG ISLAND’ across the chest in red.
“There are many ways to construct a team, and having the ability to build from within with our D-League team is very important,” said Brooklyn Nets General Manager Sean Marks. “We must be strategic and systematic, and utilizing the Long Island Nets for player development is a big key to our overall plan.”
The Long Island Nets have hired Alton Byrd as Vice President of Business Operations. With more than 20 years of experience in sports and brand marketing, including stints with the NBA and NFL, Byrd most recently served as Chief Revenue Officer of the WNBA’s Atlanta Dream, where he oversaw the corporate sponsorship, ticket sales, and marketing departments. Byrd will oversee all business operations for the Long Island Nets.
“We are proud to bring the Nets brand back to Long Island, and to establish synergy between the team’s storied roots at Nassau Coliseum and its contemporary history in Brooklyn,” said Brett Yormark, CEO of Brooklyn Sports & Entertainment. “As an experienced and innovative sales and marketing leader, Alton will help lay the foundation for the Long Island Nets as we introduce our new team to the market.”