SENIOR VICE PRESIDENT, GLOBAL PARTNERSHIPS & PARTNERSHIP MARKETING
Joshua Pruss is the Senior Vice President of Global Partnerships & Partnership Marketing for BSE Global. He is responsible for overseeing the activation strategies and corporate brand marketing alignment for the partners of Barclays Center and the Brooklyn Nets. Pruss also serves as the business lead for the Nets NBA 2K League affiliate, Nets Gaming Crew (“NetsGC”). NetsGC is BSE Global’s first venture in the esports space.
Pruss joined the organization in 2008 and was an integral part of the grand opening of Barclays Center in September 2012, as well as the relocation of the Nets from New Jersey to Brooklyn. Throughout the transition, he oversaw the sponsorship effort culminating in Barclays Center’s elite group of founding partners, including American Honda Motor Co., Inc., American Express, Calvin Klein, EmblemHealth, GEICO, JetBlue, MetroPCS, Stolichnaya, Ticketmaster, and Barclays, the venue’s naming rights partner.
Prior to BSE, Pruss was an Account Director at Civic Entertainment Group, an award-winning marketing firm in New York City. Pruss began his career at ProServ, a Washington D.C.-based sports management agency. There, he worked on the Corporate Consulting team, which eventually became part of SFX Sports, a full-service sports management company.
His career highlights include managing National Football League partnership activations for Staples and HERSHEY’S, developing the marketing concept and activation platform for CNN at the Republican National Convention in NYC, and producing NCAA Championship Opening Ceremonies across several sports.
A native of New Milford, CT, Pruss graduated from the University of Delaware and currently resides in Chatham, NJ with his wife Brittney and their three children.