The start of a new NBA season is an exciting time for basketball fans. Like our players, we’ve been in the lab hard at work to create something fresh for the borough. Taking inspiration from the unique style of Brooklyn, the Nets are pleased to introduce Crossover, a new lifestyle apparel brand that embodies Brooklyn and basketball culture .
Monthly drops drive the Crossover line, which allows the team to create handcrafted designs reflective of what’s trending and happening in and around the game in real-time. Traditionally, sports franchises are offered an assortment of products from licensed apparel manufacturers without the ability to customize, however, items from Crossover will be created specifically with Brooklynites and our biggest fans in-mind.
Each month the Nets will release new items from the Crossover line, allowing the team to create designs reflective of what’s trending and happening in and around the game in real-time.
“The Nets decided to expand our current offerings and take a leap by creating Crossover,” said Amanda Pong, Senior Director of Merchandising for the Nets. “Both Brooklyn Nets fans and our borough are highly fashionable, and we wanted to create clothing that truly embodies their unique sense of style.”
