Orlando Magic and Florida Blue Celebrate the 10th Anniversary of the Baskets for Books Program with a Virtual Children's Book

by Magic PR

ORLANDO - In a continuing effort to develop lifelong learners through literacy and education, the Orlando Magic and Florida Blue are teaming up to celebrate the 10th anniversary of the Baskets for Books program by offering a virtual children's book, STUFF & SUNNY Take Flight. The children's book features the unique, encouraging friendship of STUFF the Magic Mascot and SUNNY the Florida Blue mascot. The book was distributed to Orange County Public Schools' (OCPS) elementary school youth, and will be sent to Magic season ticket holders, premium partners, and through the Magic's eNews subscribers.Children will receive a digital narrated version of the book as well as a PDF e-book to read along. Both can be found on the kid's page of the Magic website, https://www.nba.com/magic/youth/game-time.

The Baskets for Books program presented by Florida Blue donates one book to the Early Learning Coalition of Orange County for every point made at a Magic home game. Since program inception 10 years ago, more than 50,000 books have been donated to the Early Learning Coalition. More than 4,500 books were donated last season with the help of Houghton Mifflin & Harcourt Publishing Company.

In addition, the Magic and Florida Blue have participated in Orange County Library System's Summer Reading Program over the last three years and offered youth ages 6-12 a chance to receive Magic tickets during the upcoming seasons for submitting five book reviews online through the library's reading program. The two also took part in the Orlando Public Library’s Summer Reading Celebration, the culminating event, with Magic Community Ambassadors Nick Anderson and Bo Outlaw joining in the celebration.

About Florida Blue
Florida Blue, Florida’s Blue Cross and Blue Shield company, has been providing health insurance to residents of Florida for 75 years. Driven by its mission of helping people and communities achieve better health, the company serves more than 5 million health care members across the state. In total, Florida Blue and its affiliated companies serve 27 million people in 35 states. Headquartered in Jacksonville, Fla., it is an independent licensee of the Blue Cross and Blue Shield Association.


  • Facebook
  • Twitter