Alex Martins

Orlando Magic Expand Partnership with SAS

Orlando, FL – In recognition of its expanded use of analytics across business and basketball operations, the Orlando Magic has designated business analytics leader SAS as its official analytics vendor.

The Magic is an NBA front-runner for its use of data and analytics to understand its fans, enhance their enjoyment of hoops inside and outside the arena and improve business operations. Already using SAS for data management, business intelligence and advanced analytics, the Magic will now add SAS Visual Analytics for data visualization and mobile business intelligence.

"We have seen tremendous growth in business performance as a result of using analytics,” Orlando Magic CEO Alex Martins said. “SAS Visual Analytics opens more opportunities by letting us uncover hidden opportunities, identify key relationships and make more precise decisions faster than ever before. And with mobile BI, we’ll be able to see and interact with critical information for decision-making anytime, anywhere.”

The innovative team of data scientists at the Orlando Magic uses analytics across the business for tickets sales, operations, retail, sponsorships, fan demographics and player stats. SAS for Sports helps professional sports teams around the world improve fan insight and engagement, operations, player management and marketing.

“With SAS Visual Analytics, the Magic will strengthen their bench with more accessible analytics and mobile,” said Wilson Raj, Global Customer Intelligence Director of SAS. “This real-time business intelligence puts them on track for the ultimate win: a profitable sports enterprise that continues to thrill the fans.”

About SAS
SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions, SAS helps customers at more than 65,000 sites improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world THE POWER TO KNOW®.

Orlando's NBA franchise since 1989, the Magic's mission is to be world champions on and off the court, delivering legendary moments every step of the way. The Magic, celebrating its 25th Anniversary Silver Season, has seen great success in a relatively short history, winning five division championships (1995, 1996, 2008, 2009, 2010) with seven 50-plus win seasons and capturing the Eastern Conference title in 1995 and 2009. Off the court, on an annual basis, the Orlando Magic gives more than $2 million to the local community by way of sponsorships of events, donated tickets, autographed merchandise, scholarships and grants. Orlando Magic community relations programs impact an estimated 75,000 kids each year, while a Magic staff-wide initiative provides more than 6,000 volunteer hours annually. In addition, over the last 23 years more than $18 million has been distributed to local nonprofit community organizations via the Orlando Magic Youth Fund (OMYF-MFF), a McCormick Foundation Fund since 1994, which serves at-risk youth. Ticket highlights for the Magic's 2013-14 Silver Season in the Amway Center, honored with TheStadiumBusiness Awards’ 2013 Customer Experience Award and named SportsBusiness Journal's 2012 Sports Facility of the Year, include: 2,500 seats priced $20 or less, 8,000 seats priced $40 or less and 9,000 seats priced $50 or under. For ticket information log on to or call 407-89-MAGIC.


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