Magic Debut BLUE presented by The Ritz-Carlton Club

Orlando, FL – The Orlando Magic has introduced BLUE, a new exclusive courtside seat holder club presented by The Ritz-Carlton Club, the worldwide leader in the fractional ownership industry, Magic Chief Operating Officer Alex Martins announced.

BLUE, a modern and upscale club offering premium amenities such as complimentary valet parking presented by The VUE at Lake Eola, private restrooms, an upscale bar, a deluxe buffet and more, is located across from the Magic locker room, placing members in the middle of the action as the team enters and exits the court while offering exceptional executive-level service. The Orlando Magic added 140 new courtside seats in a new seating configuration for this season. All courtside seats have been sold. In addition, the Magic have a franchise-most 9,752 seats priced at $30 or under this season.

“In conjunction with The Ritz-Carlton Club, we were able to make better use of our existing space to meet our customers’ needs,” says Martins. “BLUE has a unique feel to it and has been extremely well received.”

After a six-year relationship with the Orlando Magic, The Ritz Carlton Club has increased its commitment this year to include the presenting sponsorship of BLUE. The Ritz Carlton Club will have the naming rights to BLUE for three years with a fourth-year option.

The Ritz-Carlton Club is a deeded, fractional ownership real estate offering combining the benefits of second home ownership with personalized Ritz-Carlton services and amenities. Designed as a private club, members may utilize their luxuriously-appointed home Club or have the opportunity to access other Ritz-Carlton Clubs through reciprocal use privileges. Members also have the ability to utilize additional time as available, as well as enjoy exclusive benefits at Ritz-Carlton hotels and resorts worldwide. For information, please call 800-278-0121 or visit

The VUE at Lake Eola is a development of Churchill Development Group, LLC, together with Westminster Partners, LLC. This 36-story, 375-unit condominium project overlooks Lake Eola and will be completed in the third quarter of 2007. The VUE offers residents a myriad of amenities including biometric fingerprint security systems, resident-only parking areas, 24-hour doorman, a concierge, a wine vault, meeting and conference rooms, a 5,000 square foot health club and 40,000 square foot amenity deck. For more information, visit