Lakers Announce Front Office Promotions

EL SEGUNDO – Los Angeles Lakers General Manager Mitch Kupchak announced today that Jesse Buss has been promoted to assistant general manager/director of scouting, Ryan West to director of player personnel, and Clay Moser to assistant coach/director of basketball strategy.

Buss most recently served as the Lakers’ director of scouting for the past three seasons, overseeing all scouting operations in preparation for the NBA Draft, in addition to his own scouting responsibilities. In his new role, Buss will continue to contribute to personnel decisions under Kupchak, Executive Vice President, Basketball Operations Jim Buss, and Assistant General Manager Glenn Carraro, and will also continue to assist the Lakers’ NBA D-League team, the D-Fenders, with their draft and scouting. Originally joining the organization in 2006, Jesse spent two seasons as a basketball operations assistant before serving as a scout from 2008-11, and as scouting coordinator for the 2011-12 season.

West begins his new role after serving as assistant director of scouting for the past three seasons, where he was an integral part of the player evaluation process and had input in all drafting and scouting decisions. In addition to expanding his existing roles in the organization, West will maintain his extensive in-person scouting schedule. West originally joined the Lakers as a scout in the summer of 2009, and prior to joining the Lakers, spent eight seasons as a scout with the Memphis Grizzlies.

This will be Moser’s fifth season with the Lakers organization, originally coming to Los Angeles as associate head coach of the D-Fenders for the 2011-12 campaign, before being promoted to the parent club in December of that year. He served as the head advance NBA scout for the 2012-13 and 2013-14 seasons, and added assistant coaching duties to his responsibilities last season. The Wisconsin-LaCrosse graduate brings over 25 years of professional basketball management and coaching experience to the newly-created position, where he will work directly with the coaching and analytics staffs to integrate ideas and information between the departments. Moser will work closely with Director of Analytics Yuju Lee and Associate Director of Analytics Aaron Danielson.

Lee brings a wealth of statistical and computer science knowledge to his position, holding MS degrees in each discipline from UCLA, while working closely with the basketball operations, coaching, and training staffs to incorporate statistical analysis into the day-to-day operation of each department. Lee was originally hired as a consultant by the Lakers for the 2012-13 season, contributing to a variety of analytics projects.

Danielson’s role includes designing and implementing statistical analysis for the basketball operations department, while also assessing league trends and developing new analytic content for the coaching and training staffs. Currently finishing his PhD in statistics at UCLA, Danielson previously earned master’s degrees in public policy from the University of Chicago and in economics from NYU. He began working with the Lakers two seasons ago in a consultant role.

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