Los Angeles Lakers Launch Mobile App With Lucid Appeal
EL SEGUNDO – The Lakers have launched their first mobile app for Android and iOS, partnering with Lucid Appeal. The app provides team news, statistics, schedules, image and video gallery, user profiles, and more. In addition, the Lakers and Lucid Appeal, a locally based mobile app development agency, have added push notifications, local support, deals, and more to work to build a highly differentiated mobile experience for Lakers fans.
The Lakers have partnered with Lucid Appeal to develop a complete mobile strategy that helps the club to continue to connect with fans & community through an engaging and dynamic app.
"Launching this mobile app is a part of our long term strategy to engage Lakers fans across digital platforms and deliver content to fans in all the ways they want to consume it. We're excited for this launch, but even more so for the long-term road map we have for the mobile app and the dynamic features coming in future versions. We chose Lucid Appeal since they pushed from the beginning the importance of delivering a solid base of functionality with an eye on future enhancements with mobile specific functionality," said Nick Kioski, Director, New Media & Technology for the Lakers.
“We look forward to our new partnership with such a prestigious franchise. At Lucid Appeal we plan on revolutionizing the way teams and brands interact with their fans; who better to pioneer this revolution than the Lakers, a team that’s embraced all forms of social media to build a loyal and engaged fan base. We couldn’t be more excited for this initial launch and everything we have planned for their app,” said Michael Zerah, Founder/CEO, Lucid Appeal.
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