Lakers x Cincoro

Cincoro Tequila Becomes an Official Sponsor of the Los Angeles Lakers

As an Official Sponsor of the LA Lakers, Cincoro Will Bring the New Gold Standard in Tequila to Lakers Fans

The Los Angeles Lakers announced today a new sponsorship with Cincoro Tequila.

The award-winning tequila, co-founded by Lakers governor Jeanie Buss, along with friendly professional basketball rivals Wes Edens of Milwaukee, Emilia Fazzalari and Wyc Grousbeck of Boston and Michael Jordan of Charlotte, launched in September 2019 and was born from a passion to create the world’s finest tequila.

"We are very excited to welcome Cincoro to the team as a new sponsor," said Lakers President of Business Operations, Tim Harris. "This is a great opportunity for the organization to work with an exciting new brand and we look forward to a successful future together."

The team will collaborate with Cincoro to share its story with Lakers fans and drive brand awareness in the Southern California market through in-arena signage at games in addition to various hospitality events throughout the year. For more information about Cincoro, please visit