Read to Achieve
The Los Angeles Lakers READ TO ACHIEVE presented by Jack in the Box campaign enjoys continued success as the organization and its players focus their efforts on literacy and instilling the joy of reading in Los Angeles youth. The main components of the program are the annual reading challenge, book drive and the development of Lakers Reading and Learning Centers throughout L.A. and Hawaii.
Currently its thirteenth year, the Lakers Read to Achieve Reading Challenge is open to local elementary schools and has encouraged nearly 275,000 students to read for Lakers prizes and tickets. Students who complete the challenge receive a Lakers prize, a certificate of completion, and are entered into a drawing to win Lakers tickets. Classrooms with a 100% completion rate are eligible to win Grand Prizes.
Chick Hearn Night has been celebrated at the Lakers home game closest to Chick’s birthday every season since his passing in 2002. The book drive is a perfect way to celebrate Chick’s passion for reading and education, and the Lakers dedication to literacy. All of the books collected benefit Lakers Reading and Learning Centers that have been created throughout the Los Angeles area. Over the past six seasons, Lakers fans have generously donated over 8,000 books to support literacy.
Since 2002, the Lakers have created fifteen Lakers Reading Rooms or Lakers Reading and Learning Centers throughout Los Angeles and Hawaii. Each site was remodeled with new carpet, paint, bookshelves, tables, chairs, sofas, children’s books, and framed Lakers photos, offering children a safe and fun learning environment dedicated to literacy.