community

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The Los Angeles Lakers and representatives of bibigo® foods — the No. 1 global Korean-cuisine brand — will host their inaugural ‘Lakers Town’ community event on June 5, 2023, in one of Los Angeles’ most diverse neighborhoods – Koreatown. The action-packed afternoon will bring fans and community members together for the unveiling of L.A.’s newest Lakers mural and a first-hand look at how the team’s global partnership with bibigo® foods, its parent company, CJ CheilJedang (CJCJ), and U.S.-based CJCJ affiliate, Schwan’s Company, are strengthening local neighborhoods.

This year’s ‘Lakers Town’ event will be highlighted by a major announcement from the Lakers Youth Foundation (LYF) and bibigo® foods. The partners will contribute to the Koreatown Youth + Community Center (KYCC), which generously hosts a bi-monthly food bank for local students and members of the community. The funds will help revamp and expand the kitchen at the Menlo Family Apartments, ensuring K-Town families are supported for years to come. Additionally, the Lakers and bibigo® foods will team up to create a youth sports component at KYCC with a partnership from the Heart of Los Angeles (HOLA).

The afternoon will also include a bibigo food truck, desserts, a health and wellness clinic for local children, giveaway items and other fun activities focused on giving back to youth and community. Children from the KYCC and HOLA will be on hand to help celebrate the inaugural event, as well as Lakers Legends Kareem Abdul-Jabbar, A.C. Green, Robert Horry and James Worthy.

Those scheduled to be available for interviews: Kiesha Nix – Vice President, Charitable Affairs & Lakers Youth Foundation, Federico Arreola Carrazco – Schwan’s Consumer Brands Vice President of Marketing, Joong Hee Yoo – CJ Foods Ethnic Sales Division Vice President of Sales, Heather Hutt – L.A. Councilwoman for the 10th District, Holly Mitchell – L.A. County Supervisor and Jonas Never – muralist. Also available to media will be Lakers Legends Kareem Abdul-Jabbar, A.C. Green, Robert Horry and James Worthy.

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Lakers and bibigo to Host Inaugural Lakers Town Community Event in Koreatown

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The 2022-2023 season of the Lakers Literacy League is wrapped! Over 600 teachers participated in the program and we accounted for over FIVE MILLION minutes read. This season was the most successful yet!

The Lakers Literacy League is a free program for teachers intended to foster the joy of literacy in youth grades K-5 through engaging Lakers-themed challenges and creative projects. Activities throughout the program, which runs from October through April, are aimed to help youth find the fun in literacy, ultimately building community in the classroom. Participating members of the League are then eligible to win prizes for their entire class each month!

One special class also won a Youth Basketball Health & Fitness clinic. Mrs. Gregorio’s Third Grade class at Westminster Elementary practiced shooting, passing, and ball-handling drills, along with some fun games and fitness competitions. They also went home with Lakers Literacy League swag.

To join the next season of the Lakers Literacy League, please visit our Lakers Literacy League page.

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Third Season of the Lakers Literacy League Wrapped

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Photos: Third Season of the Lakers Literacy League Wrapped

South Bay Lakers, Los Angeles Lakers, and Lakers Gaming staff participated in the South Bay Lakers Beautification Project Team UP event held at Center St. Elementary

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South Bay Lakers Wraps up Season with Beautification Project at Center Street School

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Photos: South Bay Lakers Wraps up Season with Beautification Project at Center Street School

On Thursday, May 11th, South Bay Lakers, Los Angeles Lakers, and Lakers Gaming staff participated in the South Bay Lakers Beautification Project Team UP event held at Center St. Elementary in El Segundo. Staff along with Laker Girls, painted and beautified one of the playgrounds, providing students with a fun and safe place to learn and grow.

Staff refreshed paint on several games in the play area including four-square, a floor dartboard, U.S. map, and tetherball. The basketball courts were also renovated with the South Bay Lakers and Center St. Elementary School Logos, hand painted by a community group, Sernas – Ortiz Art.

On Monday, May 15th the South Bay Lakers and Los Angeles Lakers team held a reveal for Center St Elementary School students and staff where two classes were able to participate in the revealing ceremony and break in the newly beautified playground. The reveal started with two speeches from Los Angeles Lakers Community Relations Coordinator, Jose Ledesma and Center St. Elementary School Principal, Rose Ahrens followed by a ribbon-cutting ceremony. Afterward, staff joined students during their recess to play on the new playground.

This event is part of South Bay Lakers’ yearlong programming with Center St. Elementary that includes opportunities to interact with the South Bay Lakers team, educational programming, beautification, and tickets to South Bay Lakers games throughout the season.

Los Angeles Lakers teamed up with A Place Called Home to host their Cinderella & Prince Charming Project, a prom dress and suit distribution event on April 19th.

A Place Called Home is a community center that provides a safe and nurturing environment with programs in arts, education and wellness for the young people in South Central Los Angeles to help them improve their economic conditions and develop healthy and purposeful lives.

The event provided young ladies and gentlemen the opportunity to secure their own formal wear during a welcoming and empowering experience. More than 100 teens attended and received formal attire for their upcoming prom, graduations, and job interviews. With the help of Lakers staff, students from schools throughout Los Angeles received “the royal treatment” on campus.&nbsp; Teens “shopped” in our boutiques for FREE formal wear.&nbsp; Stylists offered fashion tips to help perfect the teens’ top picks. Young ladies received up to two free gowns, shoes, accessories, and makeup, while the young men picked out suits, shoes, and accessories.

Hundreds more who couldn’t attend will also receive dresses, suits, jewelry, shoe wear, and more in the coming weeks for their senior year milestones!

community

Lakers and bibigo to Host Inaugural Lakers Town Community Event in Koreatown

Third Season of the Lakers Literacy League Wrapped

Photos: Third Season of the Lakers Literacy League Wrapped

South Bay Lakers Wraps up Season with Beautification Project at Center Street School

Photos: South Bay Lakers Wraps up Season with Beautification Project at Center Street School

South Bay Lakers Wraps up Season with Beautification Project at Center Street School

Los Angeles Lakers TEAM UP with A Place Called Home

Photos: Los Angeles Lakers TEAM UP with A Place Called Home